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About

Affordable, optimised and automated web design and marketing for busy people.

Welcome!

My name’s Jansie and I’m the owner of Bay Marketing Co, a rapidly growing online marketing company.

Welcome!

My name’s Jansie and I’m the owner of Bay Marketing Co, a rapidly growing online marketing company.

You might be looking at ways to sell more of your product online…

...without putting your budget in a guillotine choke.

Read on to see how we can help.

What we do

Bay Marketing Co delivers great-looking websites that perform well in Google and lets you easily share news—like product updates or special offers—with clients and prospects through your website, a newsletter and social media.

A brief history

I started Bay Marketing Co near the end of 2018, but I’ve been involved in online marketing and website development since 2006.

I sharpened my axe working for various companies and individuals, performing a wide range of duties in a number of positions, but decided to start my own online marketing company after having gained confidence in what I could offer.

On the way to Bay Marketing Co I completed a number of marketing courses and even had a stint writing copy for one of the world’s greatest copywriters, Drayton Bird (who kicked me out of his writing club).

Why start a company?

I could have continued working for other web design companies, but a few things irked me in the online marketing space:

  1. The crazy cost of having a website built.
  2. The second-rate service some website design companies offer, and the accompanying terrible turnaround time.
  3. Statements by so called SEO “gurus” about online marketing, in order to dupe people into believing they have a magic formula for online marketing success.
  4. The insanity of people accepting Facebook likes and shares as valuable currency (and the asinine gagacity [sic] with social media in general).

The market was ripe for an online marketing company that offers a great product and doesn’t fall for (or sells) every fad that comes along. (Of which there are many in the online marketing world!)

When you sign up for a Bay Marketing Co web design package, you can rest assured that your website is built by a sober team with long-term success in mind.

Cost

You could have your website built by a major web design firm and pay tens of thousands of rands for it. If that’s your wish, by all means, go ahead.

But the question begs: why?

My team and I offer you a great looking website at a fraction of the cost you’ll pay at a large firm.

But just because it’s a cheap web design package, doesn’t mean it’s inferior.

In fact, you get a fantastic website—optimised in every way—with enough functionality to create your own online success.

It’s up to you to decide how you’d like to use your website.

Some of my clients are happy to have a mobile-friendly, SEO website that only sits there and looks pretty. They know that having a good-looking website adds credibility to their company.

But they’re not bothered to utilise their website as a living marketing channel.

And that’s OK. At the very least they have a website that looks great and inspires confidence when someone visits it.

DIY marketing on steroids

But other clients love the fact that they can add articles to their website.

And they have the ability to add pictures too, which make their articles stand out when it’s shared to their newsletter and social media.

It’s easy to do. Once you get the hang of how to add an article, you may add as many articles as you want: one a day; one an hour; one a month; whenever you feel like it.

And every time you add an article, you don’t have to worry about sharing it to Facebook or emailing it to someone. It does that automatically.

All you need to focus on is getting more people to your website so you can have their undivided attention.

Social media marketing

With social media being such a prevalent force in today’s world, it’s worth putting some effort into reaching users of these platforms.

I’ll be honest with you: I’m not a fan of social media. I don’t have a real Facebook account; the one I have I use only for helping clients admin their pages.

But social media might be important to you. That’s why I offer you an option to connect your website to your social media accounts.

So if you have a Facebook page, Pinterest or Twitter, you can reach them through your blog automatically.

Great service

We make it priority to under-promise and over-deliver.

I don’t like clients waiting long for their website to get finished.

In fact, we have a month payment policy. Once you put down your deposit, work starts on your website.

The full amount is payable after one month. You have 30 days to deliver input on your website.

I want your website done and doing its job in less than that time.

This ensures that you’re happy with me, which means it’ll be easier for me to convince prospects that Bay Marketing Co is the right company to build their website for them.

The myth of the magic marketing bullet

The World Wide Web is loaded with so-called SEO gurus or ninjas.

These people claim they’ll put you at the top of Google in less than no time.

But you need to ask a few questions:

  • What will you be featuring at the top of Google for?
  • How long will you be at the top of Google for?
  • Is getting to the top of Google the only thing that matters when you have a website?

There is no magic marketing bullet.

There are numerous ways to drive traffic to your website, but the two most effective ways, in my opinion, are:

  • Paid advertising.
  • Regularly posted relevant and interesting content.

The first is expensive, the latter demanding.

Paid traffic is great for getting people to your website immediately.

But the moment you stop paying, your traffic sizzles away like a drop of water in a hot pan.

The other way to get traffic is to add new content to your website regularly.

And that’s why I offer my clients a blog as part of their web design package.

It takes discipline to grow traffic and make your way to the top of Google. But by adding valuable new content regularly you can do it.

And once you know how to do it, it’s easy, and the return on investment is phenomenal, because a good website article outlasts a Facebook post by more than 99 percent (that’s a literal figure from a study some years ago).

With the blog you can keep adding articles, which builds your website’s footprint, which makes you look more like an authority in your field, which attracts more people, which translates to more sales.

Make contact

We’d love to build you a fantastic, SEO, mobile-friendly website, so please get in touch so we can get the ball rolling.

Many blessings.

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