I’m a bit of a musician. I play guitar and recently starting bleating into a trumpet (which is far more difficult than the guitar).
So when Coda Music in Jeffreys Bay approached me for a new website I was happy to jump in and help.
They had a website, but it was dated. In fact, it featured a logo for a restaurant that closed more than five years ago.
They also had some beautiful, yet useless pages on their website. For instance, they had a page displaying Fender guitars, but it was just a list with images. It served no purpose, nor did it encourage sales, because they don’t necessarily stock the guitars on display (they stock some, but not all). It only leads to confusion.
So instead of focusing on vanity pages I encouraged them to rather start adding news articles about new products as they come in. They could, for instance, write a quick blog post about a new guitar that came in and give away a set of strings as a gift to the first five persons who order.
At a later stage they could open their site for venues to advertise gigs. They could also use it to push music classes in and around Jeffreys Bay.
The possibilities are almost endless with a great music website. Visit Coda Music for more info.