In a previous blog post I ranted about a company making the bold and specious claim that SEO is dead and that PPC had replaced it as a better online marketing method.
It wa clear that the company offering the service had no clue as to what SEO is, or deliberately misrepresented SEO in order to dupe people into believing their online marketing method is superior.
I went into detail on many aspects of SEO, forming the denouement that you should use SEO and PPC together to help you succeed online.
However, although Bay Marketing Co offers PPC marketing (Facebook and Google Ads), our company’s main focus has always been to create websites. In other words, we lean strongly towards SEO.
Why not venture more into PPC?
Two main reasons…
Cost-to-client kept me from pursuing it
PPC advertising is expensive.
You can easily pay tens of rands for a single click on your ad. In fact, if you’re in a competitive niche, you could run up bills to the tune of tens of thousands of rands each month. Even more.
But the real problem is that, when you switch off PPC, there goes your advertising. In one fell swoop you’re losing massive amounts of traffic.
Furthermore, since the top platforms use bidding strategies to sell ad space, you might be in for a nasty surprise from one day to the next.
You might be paying peanuts for your ad the one day, only to be left in the ditch the next by a competitor with a behemoth budget.
Websites offer a good level of trust
A website offers trust which a Facebook page simply cannot.
I cannot state this enough. Anybody with a Facebook account can create a number of pages with a few clicks. And once a page is created you can stick any amount of promises on it to dupe whoever will take the bait .
This does not inspire trust. Con men can pump out Facebook pages built to exacting standards. These pages may look gorgeous. But they’re created to mislead.
Can websites be misleading?
You may claim that websites aren’t exempt from being used for this sort of deception.
You’re right. Except, it takes far more effort to put together a custom website. And owning a domain name usually exposes you more than owning a Facebook page (which, technically, you don’t own).
It’s not my thing
To be honest, I don’t like social media in the least.
I’m on Facebook using an account with a nickname. I’m not on Twitter in a personal capacity. I hardly use Pinterest anymore (a platform I enjoyed).
I just don’t want to spend my time on stuff that sucks time and does little to nothing to edify.
And you shouldn’t spend all your time on social media trying to market your business. Take a break every now and then.
That’s why it’s a joy to introduce you to a company that turns social media users into leads.
Say hello to proper PPC
I met Marlein through a mutual customer. Bay Marketing Co built the customer a search engine optimised, mobile-friendly website and Marlein’s company, Leadsgen.online, brought the customer targeted traffic through paid advertising campaigns on Facebook.
So we got to talking and realised that we could form an alliance of sorts. I’d stick to my SEO, mobile-friendly websites and refer PPC clients to her, while she’d stick to her PPC marketing and refer clients looking for websites to me.
Why did we do it like this?
Because each of us can see the other’s discipline’s worth. And each of us is a master in their field.
I can offer PPC marketing, but I’m no master at it. Marlein can build a website, but she’s not an SEO expert.
A website offers an amazing base for a company who wants to increase their search engine footprint through SEO content, while PPC delivers highly targeted traffic IMMEDIATELY.
It’s a wonderful, holistic approach to online marketing.
I’m super glad to team up with Leadsgen.online. Marlein’s company is the right choice if you’re looking to increase leads through targeted PPC campaigns.
I can gladly refer you to her with confidence.