Every brick laid in your name is done perfectly. Plastering is done as if for your mother’s home.
When it comes to adding electrical work, you use only the best electrical contractor. The same goes for every other aspect of your building projects.
When it’s time to sign off the building, you’re satisfied that it’s another job done with excellence.
But how can you get more people to give you their dreams so you can turn them into reality?
Are you missing out on clients?
Are you an ardent Facebook user?
Maybe you advertise in the local newspaper, magazine or booklet.
Or perhaps you have a little website, but like a dilapidated old house in the middle of nowhere it’s absolutely useless.
Maybe it’s time you got yourself a proper website and marketing package that helps you reach more people and gets you more leads.
What can a building contractor do with a website?
Your main concern would be to get people to contact you. That means your contact details need to be available loud and clear.
If you have an office where people can visit you to discuss their building needs you may want to add a Google map with your location too.
But if you really want your building business to benefit from a website, set it up with a specific call to action and aim to drive more traffic to it.
You can do that by adding your latest projects to the website. Whenever you’re busy with a project, take pictures of it and add it to your website as you go.
People will love to see how you turn dreams, drawings and sketches into reality.
And because you’re open and sharing your work to your website, you’ll build trust with prospects.
It’s easy to add projects to your website. It’s not dissimilar to posting to Facebook.
But a well optimised project added to your website will outlast a Facebook post by up to 99%. (That’s a real figure from studies conducted by an expert analytics company.)
Posting your building work to your website will make you look like a trustworthy professional who cares for his clients.
And if posting it yourself seems like far too daunting a task, hire me to do it for you.
It’s simple. Connect your foreman with me. Tell him to take pics as the building progresses and get him to send it to me. Share rudimentary details about the project with me.
I’ll take the bones, add some meat to it and create project posts on your website that’ll draw traffic for a long time to come.
Learn more about my traffic driving content service.
You don’t have to waste time sharing your latest projects to Facebook (or other social media platforms) or with email subscribers.
If you opt for my automatic sharing option you’ll reach people through these channels automatically.
All you do is keep adding content to your website. (Or get me to do it.)
Read on to see how it works.
Studies have found that your best customers are existing customers.
These are the people who know your capabilities and who trust you to give them excellent service.
Therefore it makes sense to build an email list of people you’ve built for before.
And there’s hardly a better way to communicate with these people than to email them with your latest news and projects.
But creating email newsletters is a big undertaking. It takes a lot of time and effort.
That’s why I offer a solution that creates automatic newsletters for you.
All you need to do is keep adding your completed projects to your website.
Whenever you do that, a newsletter is created in the background and sent to recipients at a predetermined time.
That newsletter contains an image you added to the content as well as a link back to your website.
It’s a powerful way to get people to your website. And to get them to your website is the best goal, because if your website is optimised it’ll contain a call to action of your design. That might be a “Call now” or “Get a quote” button.
That way you’re ensuring your website works at getting you more leads for your business.
Search engine marketing
Google can be a great source of traffic if you know how to optimise your website for it.
Here are some of the searches people perform when they’re looking for a building contractor:
- building contractors
- small building contractors
- building contractors near me
- building contractors company
- builders near me
- construction contractor
- construction contractors near me
- general contractor services
- construction company
- construction companies near me
You could be featuring for those searches in Google.
It takes time and patience, but if you put your mind to it you’ll enjoy the fruit of your labour by way of people contacting you and requesting quotes.
The way to be seen for those search terms is to add content featuring those search terms.
As mentioned earlier in this article, if you don’t see yourself doing that you can get me to do it for you.
Social media marketing
If you think Facebook or other social media platforms will give your free posts the exposure you think it deserves I’d advise you to think again.
Facebook is an advertising platform. Think of it as your local newspaper booklet type thing. It contains some useful information, but it’s littered with ads.
Facebook will not give your free post top placement on their platform if you don’t boost it or create an ad campaign around it.
In other words: free social media marketing is a waste of time.
But since many people believe it’s better to post to Facebook than to ignore it, I offer a solution that ensures you target the platform without wasting time on it.
It works like this, should you opt for it…
Add content to your website and it’s shared to your Facebook business page automatically.
You needn’t worry about sharing, thus you save time on something that’s potentially only a time suck.
The best social media marketing involves getting people away from their social media so you have their undivided attention.
You’ll look far more professional using a branded email addresses than a Gmail or Yahoo email address.
That’s why my package allows you to set up as many email addresses as you wish, your hosting package size being the only limit.
But set up your emails using POP and you won’t have to worry about running out of hosting space.
If you don’t know what brings people to your website and which pages they use you’re stumbling in the dark.
Analytics is a must-have for any building contractor serious about knowing what’s going on with his website and for gauging it’s value for his business.
That’s why I add Google Analytics to your website as part of the package.
But you also get an analytics report which is sent out on a weekly basis and shares details like which search phrases in Google brought people to your website and which pages they visited.
This helps you see what people are searching for and what Google thinks of your website.
Your website also comes with a search box that records what people are searching for.
This is not only a fascinating insight, but valuable for determining what the market is after.
For instance, you might have added content about residential projects you’ve completed, but people visiting your website search for commercial building projects. This shows you that, if you offer commercial construction, you could alter your marketing slightly to align with what the market desires.
If someone googles for a building contractor on their phone and you appear in the search results and they click through to your website, wouldn’t you like them to have a great experience using your site?
If your site’s not mobile optimised they won’t enjoy using your website. They’ll need to pinch and zoom to see your text and images. That’ll frustrate them and they’ll look elsewhere for a building contractor.
That’s why your website will be mobile friendly; to ensure people enjoy using your site and viewing your building projects.
Perhaps you think a marketing package with all of these perks will set you back the price of this seriously expensive personal tool.
And depending on your needs, it might.
But just like you give your clients the best, so do I.
You can rest assured that you’re not dealing with a fly-by-night “social media guru”. You’re getting a premium service that should see you receive plenty of queries for your building work.
Facebook and other social media platforms will most definitely send you some enquiries.
If you advertise your building business in the local paper, booklet or magazine people are sure to enquire if they need a builder.
Even your shabby old website might bring in a query every now and then.
But a marketing package from me ensures you reach people through three channels from a single platform where you’re the boss and you decide what action you want people to take if you want them to get hold of you.
Book a consultation if you want your building business to stand out and draw more clients.