Whether you’re hanging a door, building a stairway, erecting a partition or installing kitchen cabinets, your work is your pride.
When you leave a job site your client soaks their eyes in your craftsmanship. They simply cannot get enough of your work.
It brings you immense satisfaction to pack in your tools at the end of a day and head home for a well deserved rest.
But are you doing everything in your power to ensure you’ll have more clients next week, next month, next year?
Are you missing out on clients?
If you’re online, perhaps you’re one of the 2,450,000,000 (2.45 billion) people actively using Facebook every month.
Maybe you’re a casual user with only a personal profile and you post your carpentry work there now and then.
Or maybe you’re slightly more professional and you’ve created a Facebook page for your business to which you add pictures of doors hung, bathrooms renovated, kitchen cupboards installed and windows replaced.
But are you reaching all prospects and customers with your message?
Perhaps you’re missing out.
What can you do with your carpentry website?
People want to see pictures of your work. That’s a given, since few humans will hire a carpenter without knowing if the carpenter can do the job.
Your website is the perfect place to post your work to.
You could add relevant categories to your website. For example, you could have the following categories:
- Door hanging
- Kitchen cupboards
And add every new project you complete to the relevant category.
The projects are added in the form of an article. This article can be as long or as short as you wish.
You can add a main image to your carpentry article, but you can also add an image gallery to the article. (Read on to see how I can help create your content for you if you think it’s not something you’d be able to do.)
But the real magic is what happens to your article when it’s posted to your website.
This is a powerful way to reach three main marketing channels from a single point for the price of a cheap made-in-China drill bit.
Should you choose automatic posting, your website shares your articles automatically to your social media channels and with email newsletter subscribers (more on that later).
And remember, Google also indexes your content. So that’s three channels from one place.
You don’t do anything else but write articles and add images.
Email marketing still effective???
In fact, it still outperforms social media marketing by a mile.
The reason is that giving a like or share on Facebook is as simple as clicking a button or pressing your phone’s screen. There’s no commitment.
But someone who hands over their email address to you is entrusting something to you that’s sacred.
That’s far more of a commitment than liking or sharing.
I set you up with a newsletter system that lets you add up to 500 subscribers for free.
I also add a page on your website where website visitors can add their names and email addresses to sign up.
And all of this is automatic. You don’t have to manually create email newsletters. You simply keep adding your carpentry projects to your website. (Or get me to do it.)
Search engine marketing
What do people do when they’re looking for a carpenter?
They head to Facebook to ask for recommendations from friends and the local community.
That’s a public way of finding out something (inasmuch as Facebook is public). You know from reading that person’s question on Facebook that they’re looking for a carpenter.
But what you don’t see is that person heading to Google once they have the name of a carpenter.
And this is where you lose out if you don’t have a website.
If that person searches for your name in Google, wouldn’t it be great for your website to pop up?
But what about prospects who skirt Facebook altogether and go directly to Google for a carpenter query?
If your website’s not on Google and your competition’s is, your competition looks more professional and they get the call or email. You miss out again.
With a website from me you have a powerful tool in your hands to grow your presence in Google and other search engines.
The way to grow your presence is to add relevant content to your website.
But if you’re not confident in adding content, get me to do it for you.
Simply send me your project details and images and I’ll create professional posts on your website.
It makes you look great and builds your profile for long term online marketing success.
Learn more about my content creation service.
Social media marketing
Free social media marketing is like faux screws stuck onto a kitchen cupboard. It might look secure but it’s anything but.
Likes and shares don’t put money in your pocket and fuel in your bakkie.
The only social media marketing that truly works is paid social media marketing.
And even then, the best way to use social media for marketing is to get people off social media.
But some people insist on using social media. They want their likes and shares.
So a great way to capitalise on free social media marketing without expending plenty of time and energy is to automate it.
So whenever you post one of your completed carpentry projects to your website it’s automatically shared to your Facebook page.
It’s not as powerful as paid social media marketing, but it’s a great way to not waste time.
Of course, you can always turn one of your shared articles into a paid Facebook ad too.
But the idea is to get people off Facebook and onto your website.
I see carpenters often use Gmail or Yahoo accounts for their business.
Most people probably don’t mind. If your service is good and you do a good job they won’t care if you’re using a free email address.
But if you want a professional, branded email address you can create one with my package.
In fact, you may set up as many email addresses as you like, your hosting space being the only limit.
And if you use POP to set up your email addresses you won’t have to worry about wasting hosting space.
I set up Google Analytics for your carpentry website. You’re more than welcome to access those analytics whenever you wish.
But you also get a practical weekly report that shows you what people searched for to get to your website, where they’re from and which pages they landed on.
It also shows some social media metrics.
It should go without saying, but your carpentry website will fit nicely into any size screen, whether desktop, tablet or mobile.
You don’t want people pinching and zooming to see your projects.
You won’t pay pennies for one of my websites. It won’t cost the same as this madly expensive pen. But it won’t be cheap either.
That’s because you get a FULL package ready to help you make more clients over the long run.
This is not likes and shares type Facebook marketing by a “social media marketing ninja”. This is marketing designed to make you look professional and is driven to get more people to phone, email or message you for quotes.
Your carpentry work should be proudly displayed on a custom website that’s built to enthrall website visitors.
But it’s not just a showcase. It’s a practical tool that’ll get you more leads and hence, more customers.
Get one of my marketing package and reach multiple channels from a single place that you’re the boss of.
Book a consultation for more information.