Whether you’re hanging a door, building a stairway, erecting a partition or installing kitchen cabinets, your work is your pride.
When you leave a job site your client soaks their eyes in your craftsmanship. They simply cannot get enough of your work.
It brings you immense satisfaction to pack in your tools at the end of a day and head home for a well deserved rest.
But are you doing everything in your power to ensure you’ll have more clients next week, next month, next year?
Are you missing out on clients?
If you’re online, perhaps you’re one of the 2,450,000,000 (2.45 billion) people actively using Facebook every month.
Maybe you’re a casual user with only a personal profile and you post your carpentry work there now and then.
Or maybe you’re slightly more professional and you’ve created a Facebook page for your business to which you add pictures of doors hung, bathrooms renovated, kitchen cupboards installed and windows replaced.
But are you reaching all prospects and customers with your message?
Perhaps you’re missing out.
What can you do with your carpentry website?
People want to see pictures of your work. That’s a given, since few humans will hire a carpenter without knowing if the carpenter can do the job.
Your website is the perfect place to post your work to.
You could add relevant categories to your website. For example, you could have the following categories:
- Door hanging
- Kitchen cupboards
And add every new project you complete to the relevant category.
The projects are added in the form of an article. This article can be as long or as short as you wish.
You can add a main image to your carpentry article, but you can also add an image gallery to the article.
But the real magic is what happens to your article when it’s posted to your website.
This is a powerful way to reach three main marketing channels from a single point for the price of a cheap made-in-China drill bit.
Should you choose automatic posting, your website shares your articles automatically to your social media channels and with email newsletter subscribers (more on that later).
And remember, Google also indexes your content. So that’s three channels from one place.
You don’t do anything else but write articles and add images.
Email marketing still effective???
In fact, it still outperforms social media marketing by a mile.
The reason is that giving a like or share on Facebook is as simple as clicking a button or pressing your phone’s screen. There’s no commitment.
But someone who hands over their email address to you is like a perfectionist chef allowing you to redo their kitchen cupboards.
They’re entrusting something to you that’s sacred.
That’s far more of a commitment than liking or sharing.
We set you up with a newsletter system that lets you add up to 500 subscribers for free.
We also add a page on your website where website visitors can add their names and email addresses to sign up.
And all of this is automatic. You don’t have to manually create email newsletters. You simply keep adding your carpentry projects to your website.
Search engine marketing
What do people do when they’re looking for a carpenter?
They head to Facebook to ask for recommendations from friends and the local community.
That’s a public way of finding out something (inasmuch as Facebook is public). You know from reading that person’s question on Facebook that they’re looking for a carpenter.
But what you don’t see is that person heading for Google once they have the name of a carpenter.
And this is where you lose out if you don’t have a website.
If that person searches for your name in Google, wouldn’t it be great for your website to pop up?
But what about prospects who skirt Facebook altogether and go directly to Google for a carpenter query?
If your website’s not on Google and your competition’s is, your competition looks more professional.
With a Bay Marketing Co website you have a powerful tool in your hands to grow your presence in Google and other search engines.
Social media marketing
Free social media marketing is like faux screws stuck onto a kitchen cupboard. It might look secure but it’s anything but.
Likes and shares don’t put money in your pocket and fuel in your bakkie.
The only social media marketing that truly works is paid social media marketing.
And even then, the best way to use social media for marketing is to get people off social media.
A great way to capitalise on free social media marketing without expending plenty of time and energy is to automate it.
So whenever you post one of your completed carpentry projects to your website it’s automatically shared to your Facebook page.
It’s not as powerful as paid social media marketing, but it’s a great way to not waste time.
Of course, you can always turn one of your shared articles into a paid Facebook ad too.
But the idea is to get people off Facebook and onto your website.
I see carpenters often use Gmail or Yahoo accounts for their business.
But it looks unprofessional.
When you get a website you can set up as many email addresses as you like, your hosting space being the only limit.
We set up Google Analytics for your carpentry website. You’re more than welcome to access those analytics whenever you wish.
But why not opt for a beautiful weekly analytics report?
It shows you what people searched for to get to your website, where they’re from and which pages they landed on.
It also shows some social media metrics.
It should go without saying, but your carpentry website fits nicely into any size screen, whether desktop, tablet or mobile.
You don’t want people pinching and zooming to see your projects.
Whether you’re a penny pincher or only use Festool products, you’ll love the price of a Bay Marketing Co website.
We’re far more competitive than most web design companies. I suppose it’s because we don’t have the overheads of large city-bound businesses.
But check our our web design prices. You’ll be pleasantly surprised.
Your carpentry work should be proudly displayed on a custom website that’s built to enthrall website visitors.
But it’s not just a showcase. It’s a practical tool that’ll get you more leads and more customers.
Get a Bay Marketing Co marketing package and reach multiple channels from a single place that you’re the boss of.
Book a consultation for more information.