Obey God and leave all the consequences to Him.
― Charles Stanley
You’re a preacher of the Word of God; you don’t flinch in the face of adversity; you suit up and head out even when you’re shaking with fear, because you know Yahweh is looking out for you.
But how can you reach more people with the powerful message of salvation only available through our Lord Jesus Christ?
Are you missing out on members?
Are you an ardent social media user, always posting and checking what’s being posted to Facebook?
Perhaps you share Scripture updates to your personal Facebook page or to your church’s Facebook page.
And your members love it. They like and share and comment often.
And it feels good.
And maybe you even have a little website that sits in a corner somewhere, not really being used. It’s like a disgraced evangelist. Everyone knows about him but no one really wants to have anything to do with him; his powerful sermons have been relegated to a position of secondary memeism [sic].
Have you ever considered getting a website you can use as a platform for reaching more people with the gospel of Jesus Christ?
What can a church do with a website?
The obvious information like your church building’s location must be visible.
And you might want to add contact details too.
On our own church website we don’t have too much information. If you want the leadership’s contact info, come visit us for a service or send a message through the form on the contact page.
But you might want your contact details readily available.
That’s just the tip of the iceberg, though.
You could add your church’s statement of faith to your website. You might even want to share background details of the leadership on an about page.
But you can also use your website to post articles to on contemporary issues, a la Tim Challies style.
Do you add your sermons to PodPoint? Then create posts on your website linking to those sermons. That way you grant people easy access to your messages from multiple places.
Sharing content has become one of the cornerstones of the WWW.
But sharing sometimes takes a chunk of time out of your busy schedule you don’t want to give up.
That’s why the automatic sharing option is fantastic.
You focus on adding content to your website and building your online profile and whenever you add a new article or sermon link it’s shared to your church’s Facebook page and with email newsletter subscribers.
You don’t have to lift a finger to reach people through those channels.
It’s a great idea to offer people the opportunity to sign up for an email newsletter.
But you don’t want to create email newsletters manually. You’ll soon get tired of it.
If you opt for the email add on, all you do is keep adding articles and sermon links to your website.
They’re sent out in a beautiful newsletter with the main image of your post, as well as a link back to your article (or sermon link).
We add a sign up box to your website where website visitors can add their names and email addresses. This automatically adds them to your newsletter.
You’re welcome to add up to 500 subscribers to your newsletter for a start.
Search engine marketing
Google is one of the best sources of traffic for your church.
Here’s what people search for in your niche:
- church near me
- baptist church near me
- churches near me
- evangelical church near me
- jw church near me
- roman catholic church near me
- mormon church near me
- mosque near me
I hear the fundamental evangelicals shouting (softly, with Spirit-empowered zeal), “the JWs, Roman Catholics and Mormons aren’t Christian; and Muslims won’t escape the wrath of God either, unless they repent.”
And I agree.
But don’t miss the opportunities to drive traffic to the true Gospel.
For instance, if you write a series of articles on why the JWs are missing the mark, or why the Roman Catholics’ doctrines are abominable, or why Islam is a false religion, you can draw people to the Lord Jesus Christ and His message of salvation.
In other words, you don’t have to agree with someone’s doctrine to speak about their doctrine.
Social media marketing
I keep getting told social media is an important aspect of our lives and I keep trying hard to find a way to agree.
“It’s a great place to share the Gospel.”
Alas, it’s a battle I won’t win.
And when you can’t fight them, join them. Sort of.
If you opt for the social media marketing add on, your website content is shared to your church’s Facebook page automatically.
You keep adding articles and sermon links to your site and the sharing’s taken care of automatically.
A church with a Gmail or Yahoo account is probably not a train smash.
But if you want, you may set up as many email addresses with our hosting package, your hosting size being the only limit.
And if you set up your emails using POP you won’t quickly run out of space.
Your church website comes with Google Analytics installed. This gives you great insights into who visits your site, which country and city they’re visiting from and which pages they visit.
You can also opt for the weekly report.
It’s an email report that displays important metrics in an easy-to-understand format, and will help you get a good overview of your audience.
Your church’s website will look great on any size screen, not just desktop.
Here’s why it’s important.
In our church we have someone who sends out a WhatsApp message whenever a new sermon is added to the site.
Someone who clicks through from WhatsApp is most probably on a cellphone. So this person wouldn’t want to squint or pinch and zoom to find the sermon download button or to read the headline of the sermon.
Your church website won’t cost you the price of a FixtureDisplays pulpit (affiliate link).
We keep our prices low, not just for churches, but for all entities, businesses and individuals included.
Some churches use social media exclusively to get their message to their members and the lost.
But they’re missing out on other channels through which they can reach so many more people.
Get your church a Bay Marketing Co web design package and ensure your message speaks to more people who need the Word of God.