It gives you great joy to see people enroll in your school to learn a trade that’s indispensable to modern life.
It thrills you to see those people excel with your help and receive their certification. You know when they leave your school they’re ready for the workplace, and that they’ll be a valuable contribution to their future employers (or employees).
But how can you get more students to enroll at your school?
Are you missing out on students?
You might be posting educational tidbits and classroom memes to a professional Facebook page and people might be loving it. They’re always liking and sharing your stuff with the world.
Perhaps you post information about your computer courses too. Whenever you have a new course you share a post about it to Facebook.
And it’s working.
You get people contacting you for more details about your IT courses.
You might even have a website, but like Norton Commander it’s a long-forgotten thing you hardly think about anymore, much less update.
Perhaps you should consider getting a really good website.
What can a computer school do with a website?
You must add contact details, of course. You want prospects to easily get hold of you.
You might want to add a map of your location to make it easy for first-time visitors to get to your school without a hassle.
You should add an about page too, with some information about you and your staff, as well as your pedigree, so people know they’re dealing with professionals, not kooks.
But the real kicker of a good website is that, if set up correctly, you can use it as a marketing powerhouse.
Whereas everybody seems focused on social media, a great website has the ability to outshine social media by far in the long run. In other words, where a Facebook post has a lifespan of about five hours, a good blog post can draw traffic for years to come.
You could share curriculum information on your website. You could also share news about students who’ve excelled at your school. Perhaps you could include an alumni section to highlight the successes of students who graduated through your school.
The more valuable, relevant content you add to your site, the more traffic you’ll drive.
If you want to save time, opt for the auto sharing functionality.
It lets you focus on building your website out with great content. And whenever you add something new and newsworthy, it’s shared to your Facebook page as well as with email subscribers.
That way you don’t have to worry about getting to everybody. You bring everybody to you.
Email is a phenomenal channel for marketing your computer school, despite the hatred many people have for the platform.
It shows commitment if someone opts to receive your news via email. Juxtapose that with how easy it is to like or share something on social media, and how it doesn’t require commitment, and you’ll realise how powerful email is.
If you want someone’s undivided attention, get them to open one of your emails.
But with one of my websites you won’t have to create email newsletters manually.
All you do is keep adding content to your website.
Every time you do, it sends out a professional email with your article’s main image and a link to the piece of news.
That way you’re forcing people to visit your website.
I create an email newsletter for you and set up a signup box on your website where your website visitors can add their names and email addresses. This automatically adds them to your newsletter.
When you share a new blog post on your site those who’ve signed up receive an email. Simple and automatic.
Search engine marketing
Google is one of the best sources of website traffic in the world.
Here are some of the searches performed in the computer school niche:
- computer courses near me
- computer literacy course fees
- basic computer course fees
- computer courses prices
- short computer courses
- computer literacy course free
- computer schools near me
- it computer courses
- network admin courses
- network administrator
- network administration course syllabus
- network administration course pdf
- network administrator skills
- how to become a network administrator
- it networking courses
- how to become a network administrator without a degree
- networking courses south africa
You’ll notice words like “free” in there.
You’ll also notice people search for how to become a network admin without a degree.
That’s worth traffic gold.
You could be writing articles on your website explaining why a free course is not a good fit for anyone serious about getting a good job.
You could even create a free course and use your website to hook students and then get them to sign up for one of your premium computer courses.
Or you could write a series of articles explaining why you’re the right computer training institute to help further someone’s career.
The possibilities are nearly endless.
Social media marketing
If you opt for the social media marketing add on your latest news, course info or student results are shared to your Facebook business page automatically.
It’s a great way to make use of social media without having to waste time on sharing to it.
Whenever you post a new piece of content to your website, it’s shared to Facebook with the main image from the piece, as well as a link back to your website.
That way you’re forcing people to visit your website. This is great, because you can get them to take an action of your design once they get to your website, like click a BOOK NOW button, make a call to your office or send an email.
Your main concern is building out your website with relevant content.
A computer school with a Yahoo or Gmail address doesn’t look professional.
With my web design package you may set up as many email addresses as you wish, your hosting package size being the only limit.
And if you set up your email addresses using POP you’ll save server space.
Your computer school website comes with Google Analytics installed, which means you can always check what’s happening on your website, who’s visiting it and where they’re from.
You also get a weekly report showing you those details at a glance.
But I also install a search box on your website that records what people search for when they use it.
It’s a fantastic way to see what people expect to learn about your school and it’s a great way to align your company to the needs of the market.
For instance, if you’re pushing an Excel course really hard, but people arriving on your website search for network training, you might consider adding that to your curriculum.
Your computer school’s website will look great on any size screen.
You want website visitors to see your offers clearly and then make contact to book their spot, not squint and pinch and zoom and curse.
Your site might come with a stiff price tag. Probably not at the level of this insanely expensive pen.
But it won’t be cheap either. That’s because you’re not just getting a website. You’re getting a system you can use to reach people through three channels.
It’s a marketing package in a box. You just need to use it correctly.
You can advertise your computer school on Facebook and other social media platforms. You’ll get students to enroll.
You might even have a website for your computer school that brings in the odd enrollment.
But if you get my marketing package you’ll have a platform from which to market to three channels from a single point.
That means you’ll get more queries for your courses, which should translate to more students.
Book a consultation today and see how you can start hooking more students!