You offer a range of apparel corporates love.
It gives you great joy to see companies choose you to dress their employees.
You’re an important part of the supply chain because first impressions last, and there’s only one place where this principle is more important than in the corporate world: the world of love.
But love is not your game…
Your game is to supply top quality clothing to companies so their employees look smart and part of the team.
But are you reaching more of the right company connections so you can build more contacts to sell more apparel?
Are you missing out on corporate clients?
Perhaps you’ve been told that social media is the most important marketing channel invented yet and that you must, must, must spend all, or at least most of, your budget on it.
Perhaps you’re an avid social media user yourself.
You’re on Facebook often, liking and sharing all sorts of stuff you think your friends and family will enjoy.
But have you ever asked yourself what the return on investment is for social media marketing?
Have you ever wondered whether you’re not missing out on other clients if your main focus is social media?
What can you do with your corporate apparel website?
With a great website you could be reaching far more people.
A Bay Marketing Co website is built on the uber popular WordPress platform.
This platform is known for its flexibility and ease of use.
If you get one of our web design packages you can add articles to it to promote your latest offerings.
If your budget does not allow you to do any more, keep it at that level and you’d be surprised how much attention you’ll get just by regularly posting great content.
You could create appropriate categories and start building a powerful website that’s geared towards delighting clients (and search engines).
If you’re ready for the next step we can build you an online shop to which you could add all of your products.
There are two ways to do this…
The first is a dirt cheap option. It involves creating a “quote basket” to which website visitors add the apparel they’re interested in.
At checkout, instead of using a payment gateway (which incurs funds) the system sends an email to you with the client’s query.
The second option is the traditional ecommerce shop with a normal checkout system that lets the website visitor pay at the end of their query.
Since you’re in a game where size matters, it might be better to use a quote system, else you might sit with logistical problems like sending the wrong size apparel.
But the choice is yours.
If you choose the automated marketing option you don’t have to worry about reaching social media and email subscribers.
All you do is to keep adding great blog articles to your website.
Remember, a great blog article could be a corporate announcement (a new job opening at your company), a new piece of apparel you’ve added to your range or anything you wish, really.
The automated marketing system ensures that your content is shared to your Facebook page automatically, as well as with email subscribers.
Email is still the number one way to connect with clients.
Why is that?
Because getting someone’s email address is like getting an invitation to dinner.
Getting a like or a share on Facebook doesn’t mean much. It takes the click of a button or tap of a thumb.
But a person who gives you their email address is interested in what you have to say. And they want to keep hearing from you.
We give you a newsletter system to which you may add up to 500 subscribers for free.
The best part is, you don’t have to break even half a sweat to build an email newsletter.
You just keep adding great articles to your website.
But we also set up a subscription box on your website.
That lets website visitors add their name and their email address from where they’re automatically added to your email subscription service.
Search engine marketing
Search engines offer a great way for people to find your competition.
That’s what happens if you don’t have a good website.
If your website lacks in the important things, your competition who does have a great website is getting all the traffic!
They might be featuring for the following search terms: “corporate clothing”, “corporate apparel”, “corporate dress for woman”, “golf shirts for men” or any number of searches people perform on the likes of Google.
Are you featuring for those search phrases? You should be!
Don’t miss out on a fantastic marketing channel by not having a website or by using a sub-standard website.
Social media marketing
Free social media marketing is worthless.
If you’re not spending money on Facebook your return on investment won’t be worth much more than a wheelless bakkie.
That’s because Facebook sells advertising space and if you’re not paying you won’t get top spot.
Worse yet, Facebook might make you believe you get top spot.
But in the long run your efforts can be turned on their head overnight because Facebook has once again changed their algorithm.
If you don’t have money for advertising on Facebook, the next best thing is to post updates to your Facebook page.
This probably won’t get you much attention but it’s better than nothing.
But why spend time on doing this manually? If the return is low you shouldn’t be wasting precious time on doing it.
That’s why we offer an automatic Facebook posting solution.
You keep adding articles to your website and they’re posted to Facebook automatically at a predetermined time, once a day or once a week.
If you’re still using a Gmail or Yahoo account, a website can help you look more professional.
And since you’re in the corporate game, looking more professional is what it’s about.
Our web design package allows you to set up as many email addresses as you like, hosting space being your only limit.
Your corporate apparel website comes with Google Analytics and you’re always welcome to access it whenever you wish.
But we can set up a weekly analytics report which displays metrics like which search phrases brought people to your site, where they’re from and which pages they visited.
The report also contains some social media metrics.
Your branded clothing website will look great on any size screen, mobile, desktop and tablet.
You’d think a package like this would set you back the price of an Aurora Palladio Collection fountain pen (affiliate link).
But that’s not true.
The truth is that we’re looking out for small to medium size apparel suppliers.
We know it often takes budget juggling to make a business work and we’d love nothing more than to be part of your juggling team.
If you want to impress people looking for branded clothing or corporate apparel, you need a professional website.
If that website lets you reach three marketing channels from a single place, that sounds like a win-win, don’t you think?
Get yourself a Bay Marketing Co marketing package and reach three channels with a gorgeous, mobile-friendly website at a price so low you’d think there’s a catch.
Book a consultation to learn more.