When you look at pictures of people, say, on Facebook, do you wonder why those not smiling open-mouthed are hiding their teeth?
You’re in the confidence game, after all.
You make it easy for people to show off their beautiful smiles because you know beautiful smiles immobilise bad situations; they also open doors.
Every smile you create helps make the world a better place!
But are you getting enough patients to build your garrison of grinners?
Are you missing out on patients?
Perhaps you post your successful dental work to Facebook, as well as funny dentist jokes and memes.
Maybe you even use Instagram to post pearly whites to.
And you get likes and shares; people love your stuff. They even comment whenever they see something that really resonates with them.
Business is coming in. You’re actually getting leads and bookings from Facebook.
Maybe you have a little website with some information about your dental studio. But like a molar gone rogue, it’s painful, not productive.
Perhaps it’s time you got a really good website.
What can a dentist do with a website?
Your contact details should be loud and clear on your website, as well as a map of your location.
But you could turn your website into a marketing powerhouse by sharing information people will love.
A nice smile is one of the most sought-after things in the modern world. If you can convince people that a nice smile is only a visit to your studio away, you’ve created gold.
How do you do that?
By adding valuable content to your website.
That content can take the form of updates about happy clients and how you solved their tooth and gum problems for them.
It could also come in the form of how-to articles and dental care tips.
And even if there are a 1,000 of those articles out there, if you create it using your voice, there’s a group of people who’ll love it.
You obviously don’t have time to share your wonderful dental content to all sorts of platforms.
If you choose the automatic sharing option, your latest content is shared to your Facebook business page and with email newsletter subscribers automatically.
That leaves you to focus on building your website with superb dental care articles, dental tips and client testimonials.
You might think, with the advent and explosive growth of social media, that email’s seen it’s heyday and is a medium best forgotten.
But email’s far from done. In fact, it’s still one of the best ways to reach prospects and clients.
It’s not hard to see why if you think about it.
Commitment on social media is ephemeral.
Put it this way, if you were a web browser (like Chrome) and you had to have your teeth pulled, you’d not want it done by Facebook. He’d climb into you with a pair of forceps, glimpse a cat running past the studio and drop everything to take a picture.
Email on the other hand, even though it’s long in the tooth, shows far greater commitment.
A person who gives you their email address is far more committed to you than someone who likes or shares your Facebook post.
If you opt for the automatic email newsletter, we set up a newsletter system to which you may add up to 500 subscribers.
To make it easier, we add a subscription box to your website where website visitors can add their names and email addresses.
Search engine marketing
Google is an immense source of traffic.
If you want plenty of traffic for your dental website, turn to Google.
Here are some of the searches people perform in your niche:
- dentist near me
- dentists near me
- dentist in my town
- dentist in my city
- dental studio
- dentist practice near me
- best dentist in my region
- dental lab
- how to handle toothache
- toothache painkillers
- how to sleep with toothache
- severe toothache remedy
- food to combat tooth decay
- periodontitis treatment at home
- how to cure gum disease without a dentist
- periodontitis symptoms
- periodontal disease stages
- periodontal pocket treatment
- advanced periodontitis
- how to reverse periodontal disease naturally
- how to fight tooth decay
You’ll notice that some people search for ways to avoid you!
But you can capitalise on that by creating a series of articles on why it’s a bad idea to not visit a dentist.
You can also create content that’ll teach people how to take better care of their teeth.
All of this helps establish you as an authority in your field. Authentic authority is trusted. Trust brings clientele.
Social media marketing
If you really want marketing success on social media you must pay for it.
Facebook sells advertising space and they won’t place your ad in their best slots if you don’t pay for it.
You can post to your Facebook page all you want, but if you want those posts to succeed you must either boost them or create paid ad campaigns for them.
And it doesn’t matter if you have thousands of followers. True social media success for your dental studio includes paying for ads.
But there’s another way.
If you don’t want the hassle of sharing to Facebook but also feel like you shouldn’t give Facebook the cold shoulder, you could opt for the automatic social media sharing option.
This lets you focus on your website. You keep posting valuable content to your website and showing off your glorious work.
Every time you do that, a post is added to your Facebook page. That post contains your article’s main image and a link to your website. It forces people to visit your website, where you can get them to contact you for a booking.
A dentist with a Gmail or Yahoo account doesn’t look professional.
With one of our web design packages you may create as many email addresses as you wish, only limited by your hosting package size.
But if you set up your emails using POP you don’t even have to worry about using your hosting space.
Your dentist website comes with Google Analytics installed. It gives you an overview of what’s happening on your website and you’re more than welcome to check your analytics any time.
But you can also opt for a report that shows which keywords brought visitors to your website, where they’re from and which pages they use.
Your website also comes with a search box that records what people search for when they use it on your website.
It’s a great way to see what people are looking for. You can align your marketing strategy accordingly, if needs be.
Your dental website will look great on any size screen, whether on desktop, tablet or mobile.
You don’t want people checking your dental work to have to squint at your pictures and offers.
You won’t pay the price of this SPA NUMA Swivel+ chair (affiliate link; mad expensive!).
It’s more like the price of a nice chocolate. But without the tooth decay.
We keep our prices low because we want people to get back to common sense marketing.
You’ll get your clients from Facebook and other social media channels.
And a little static website will do you good and bring you clients too.
But if you want your dental studio to look like the best one in your region, book a consultation to see how Bay Marketing Co can increase your leads.