Planning events is your life. It’s a high octane game that leaves you empty after an event, but you wouldn’t change it for the world.
But are you doing everything you can to get more clients?
Wouldn’t you love to get more people using you to sort out their events for them?
You’re one of the best, after all, and you know your events are always a bang.
Are you missing out on clients?
Perhaps you’re a fervid lover of social media.
Maybe you post pics to Facebook and Instagram.
“Banquet setup a roaring success!” or “Don’t you just love the Highboy chairs in this conference lounge?”
But have you ever wondered if all the attention on social media does more than just stroke your ego?
When you open your Facebook business page or scroll through your Instagram feed you see all your posts, all the time.
But those posts are as noble as a no-show to others, because social media is made to be ephemeral.
Or perhaps you have a website for your business. You just don’t use it often.
People pay as much attention to it as they do to a delegate trying to talk without a mic.
It doesn’t have to be this way. There’s another way to get your voice out there as the go-to event planner.
Get a good website.
What can an event planner do with a website?
The first thing a website should do is put people in contact with you. Your website must be a lead generator.
That means your website must have clear calls-to-action.
In your case, you’d want people to call you or email you.
That’s a great start.
But in order to convince people that you’re worth connecting with for their next event, you need to look like an expert event planner.
That’s only possible if you have more than your contact details on your website.
That means you’d do well to add an about page to your website, which is yet another page for you to sell yourself.
But you could take it a step further by adding a blog to your website.
I’m not talking “He dumped me and now I don’t know how to get over him” blog type things; the type of junk you see on Facebook.
I’m talking a blog that shows prospects the money, like “Why not getting your event planned by a professional event planner will ruin your reputation”.
Pump out articles like those and people will hang on your lips.
And if you’re not keen on doing it yourself, hire me. I’m an expert at taking your words and making them work online. Read more about my content creation service.
One of the best things about working with me is that I like to automate.
I don’t advocate spending much time on Facebook or other social media platforms, but I don’t advocate ignoring them altogether either (although you’d be better off doing so).
Should you choose the automatic sharing option, your blog posts are shared to your Facebook page and email newsletter subscribers automatically.
That leaves you free to do other, more important things, like phone a happy client for a testimonial or call that caterer who still hasn’t sent you a quote.
Email is like a donkey.
Nobody thinks a donkey is sexy, but everyone knows a donkey works seriously hard.
For some reason many people hate it; email’s demise has been prophesied a few times.
Yet, despite the negative press, email steadily ploughs on and does its job.
It’s still considered one of the best ways to reach prospects and clients.
Think about it: how much effort does it take to like one of your amazing posts on Facebook? Even a share? How much does it cost one of your followers to extend that kindness?
But someone who gives you their email address makes a far greater commitment.
If you choose the email marketing option, I set you up with a newsletter system that allows you to add up to 500 subscribers for free (you can always upgrade later).
I also set up a form on your website where website visitors can add their names and email addresses to subscribe. This automatically adds them to your newsletter system.
But you don’t have to create email newsletters manually.
The only thing you worry about is adding more great content to your blog.
It’s sent out to newsletter subscribers automatically.
Whenever you add a new blog post, whether it’s pics from a previous event you conquered or info about an upcoming event, it’s sent out to your subscribers.
The email contains a link to the article you posted, which means if the subscriber wants to know more they have to click to visit your website.
This is one of the easiest and best ways to tackle email marketing.
Search engine marketing
If you want first position in Google there are two ways to do it…
You could run paid ads and rocket to the top. The problem is, the moment one of your competitors outbids you, or the moment you switch off paid ads, your traffic plunges like an attendee who drank too much in the lounge zone.
The other way is to target keywords in your niche and steadily write articles around those keywords.
If done correctly it’ll show a long term growth in traffic for those keywords.
Here are some of the searches people do for services like yours:
- event planner near me
- cheap event planners near me
- baby shower event planner near me
- corporate event planners near me
- wedding event planners near me
- birthday party event planners near me
- children’s party event planners near me
- event designer near me
You might think, “I don’t do baby showers, you idiot, and I’m DEFINITELY NOT cheap!!!”
And “You may be right, I may be crazy, But it just may be a lunatic you’re looking for!”
But don’t miss the important thing here.
In all of those searches you MUST notice the potential for traffic to your website, whether you offer a specific service or not.
Granted, you don’t want to go too far off the mark with your targeting, but it’s a great idea to cast the net a little wider sometimes, because someone who can afford an event planner for their kid’s birthday party is possibly in the corporate space, which means they might approach you one day when their company hosts an event.
And let me remind you: if you don’t want to add content yourself, hire me to do it.
Social media marketing
It’s time people put social media marketing where it belongs…
It’s NOT the only marketing platform and it’s by far NOT the best either.
Facebook is like the chit chat before an event. It’s great to see everyone and there’s a buzz across the room that’s helping, but it’s not the event itself.
The best way to market to people on Facebook is to get people OFF Facebook.
That’s true if you’re doing free social media marketing or paid social media marketing, by the way.
If you choose my auto social sharing you can keep focusing on adding great content to your blog.
Whenever you post something it’s shared automatically to your Facebook business page.
I just can’t see you using Gmail or Yahoo for your event planning business. I can’t imagine people taking you seriously.
With my web design package you may set up as many email addresses as you wish, the only limit being your hosting package size.
And if you set up your emails using POP (in Gmail, for instance) you won’t even have to worry about using your hosting space.
Your event planning website comes with Google Analytics installed. Check it any time you wish.
You also receive a weekly report that sends out once a week and shares info like which keywords brought people to your website, where they’re from and which pages they visited.
You’ll also get some social media metrics.
Your website also contains a search box that records what people search for when they use it.
This is an invaluable tool in determining what the market desires.
Your website will look great on any size screen.
You don’t want to force people to pinch and zoom when they click through from one of your Facebook posts or an email they received. That’s frustrating.
Your website probably won’t cost the same as this insanely priced pen. Or it might, depending on your needs.
I’m not cheap.
That’s because you get a package that gives you the opportunity to reach more people consistently in the long run.
It’s certainly not a “social media guru” marketing package aimed at satisfying only one channel.
You could keep posting your event pics to Instagram and sharing event planning tips to Facebook.
But social media has the lifespan of a few winks.
You could also continue tugging along with your ancient, static website not geared towards really grabbing attention and getting people to take action.
Or you could book a consultation, get yourself a great marketing package and start reaching out to three different channels from a single place.
The long term effects of doing it right will astound you.