You do one of two things, or both: you keep the unwanted out and the wanted in.
You supply a wide range of gates and fences, from budget conscious options to top-of-the-line.
And whether you’re installing palisade fencing, diamond mesh fencing, site fencing, pet control fencing or a steel gate for a residential client, your work is always of the highest standards.
And you’re always willing to share your knowledge with clients to help them make the right decision when it comes to the security of their loved ones.
But are you reaching as many prospects as you can with your gating and fencing products?
Wouldn’t you like to reach more people with your fantastic fencing?
Are you missing out on clients?
Maybe you’re a fan of Facebook and you love to share your latest fencing feats with followers.
And you seem to get plenty of likes and shares.
But have you ever wondered what those likes and shares are worth, other than simply boosting your ego?
Think about it.
Every time you get a like, it’s not as if the liker is transferring money into your account.
And how much effort does it really take to like or share something?
If you’re happy with likes and shares, you might as well be happy with using plastic shopping bags for building fences with.
It’s time you get a professional website for your fencing business; a site that lets you market to more people.
What can you do with your fencing website?
One of the most overlooked, yet most important things, is your contact details.
You want your contact details thick on your website. That’s because you want people to get hold of you to quote them on their security needs.
You can also add a map of your location if you want people to visit your office.
But you could use your website for some serious marketing too, not just as an information pamphlet.
When you get yourself a website from me, you’re getting a place where you can add articles.
Before you groan, listen…
One of the best ways to market online is to get more content ON YOUR OWN WEBSITE.
Not on Facebook.
And a website from me allows you to do that.
Let’s create a scenario.
Let’s say you’ve just completed a razor tape fence installation.
Your current workflow looks like this: you take pics as the project goes on and post it to your personal Facebook profile, or if you’re a little more professional, to your Facebook page.
But now, if you change your strategy a little, you can reach more people by posting the project to your own website.
And you can make your project article as long or short as you want.
Add a title, a main image, an excerpt and some text explaining what you built and you’ve got an article on your website!
If you can create a Facebook post you can create a fencing project article on your own website.
But if you’re really not up to doing it, take a look at my content marketing solution. I create the content for you.
You send me pics of a project you’re working on or have completed and the technical details of the project and I post it to your website.
This is a professional marketing solution with long term success in mind.
Should you opt for the automatic posting option your articles are shared to your Facebook page and email newsletter subscribers automatically (a little more on both, later).
Here’s why this is important.
Sometimes you forget to share stuff to Facebook. And quite frankly, since free social media marketing shows a low return on investment, this isn’t a train smash.
But if you don’t have to expend any energy on getting your website content shared to Facebook, why not use it?
As far as email marketing goes, creating a manual email newsletter is a drag, even if you’re using the finest email newsletter creation software on the planet.
So wouldn’t it be great if you could set up your website to send out a newsletter every time you add a new article?
It requires no extra work!
Email is a fantastic way to reach fans with your fencing and gating solutions.
Earlier on in the article I established that likes and shares are low level commitments.
They’re much too easy to do and they fuel your ego, not your wallet.
But when someone gives you their email address they’re saying they want to see your future gating and fencing work.
You’re given access to one of their sacred spaces: their email inbox!
I set up a newsletter system for you that allows you to add up to 500 subscribers for free. (You can upgrade later if needs be.)
I also add a signup form to your website where website visitors can add their names and email addresses. This adds them to your system automatically.
Whenever you add new content to your site your email subscribers receive a professional email with links to your new content. If they want to see what it’s about they have to click through to your website. This is where you can hook them with a call to action of your design, like a phone number or email address.
Search engine marketing
When last did you perform a Google search with search words used in your industry to see who has the top spot for keywords you could be featuring for?
Here are some of the keywords people looking for you use on Google:
- Access control systems
- CCTV systems
- Double gates
- Electric fencing
- Field and game fencing
- Post and rail fencing
- Sliding gates
- Tennis court fencing
- Wall top spikes
- Welded mesh fencing
- Wire mesh fencing
- Wrought iron work
Are you featuring for any of those search phrases?
You should be, if you supply those products.
And the way to feature for those searches is to add content to your website that uses keywords used in those searches.
And if you’re not comfortable doing it yourself, hire me to do it.
Social media marketing
Do you build your fences with water?
I mean, do you have your guys stand there with bucket of water, dumping them in one spot, hoping the water will somehow start layering to form a weird liquid barrier?
That sounds ridiculous, doesn’t it?
But if your online marketing strategy involves you posting to Facebook (and not boosting or paying for placement), you’re building a water fence.
You’re expending a lot of energy on something really stupid.
Facebook is a business. There’s no way they’ll give your posts better placing over your competition, if your competition’s paying for their placements.
If you don’t have money to pay for Facebook ads, you shouldn’t be spending much time on the platform.
The best you can do is automate your social media marketing.
If you choose the automated social media marketing option, fencing projects you add to your website are shared to your Facebook page.
You set and forget.
A fencing and gating company that doesn’t make use of email addresses tied to their own domain name looks unprofessional and dodgy. In other words, if a fencing company emails me using a Gmail or Yahoo account I probably wouldn’t be interested.
Why would people trust you if you can’t even get something like an email address that looks better than a Gmail or Outlook email address?
With my package you may set up as many email addresses as you want, your hosting package size being the only limit.
But if you set up your emails with POP you can skirt the issue of using hosting space.
Your fencing website comes with Google Analytics to which you have access, should you wish.
But you also get a handy weekly report that sends out to your email and shares data like which keywords brought website visitors to your site, where they’re from and which pages they used.
It also shares some rudimentary social media metrics.
Your website is also geared to record searches done on it. This is a powerful way to see what people visiting your site are looking for.
Your fencing website will look great on any type of screen: tablet, desktop or mobile.
You might irritate and lose website visitors if you force them to pinch and zoom when they’re visiting your website from their mobile phone.
But if you give them a mobile friendly website you make it easy for them to connect with you.
A fencing website with all of the above functionality surely must cost the price of really expensive cordless, right?
And it might.
Because I’m not cheap and you don’t get a cheap package.
You get a premium website with premium functionality that allows you to reach more people over the long run.
It’s not fly-by-night marketing set up by a “social media ninja”. It’s targeted marketing that helps you make better marketing decisions.
If you’re not using a great website for marketing your fencing business, you’re losing out on a lot of inquiries.
With a website from me you could be reaching people through three marketing channels from a single place.
And you don’t have to worry about competing against a bunch of Facebook junk. When someone visits your website, they’re yours for the taking.
Get a marketing package today and start marketing to more people with less effort.
Book a consultation for more info.