One of the delights of your day is opening your flower shop.
It’s like all the flowers in your shop worked together through the night to amass a delicious scent of flavours that bursts into your nostrils the moment you nudge open the door.
You draw a deep breath and the smell brings a sparkle to your eye.
Inside the shop a row of roses sits waiting for your next customer to beckon them to glory.
Over there are the delphiniums, patiently awaiting the touch of their master. Alongside them carnations and lilies form a spectacular array of colours.
Today you’ll make a variety of floral arrangements and compositions, including bouquets, nosegays and who knows how many other wonderful creations.
And as many arrangements, as many different types of people.
You might meet a happy mother floating through your door, looking for something for her daughter’s birthday.
Or a remorseful husband might shuffle in to buy his wife a gift basket filled with flowers and chocolate.
Perhaps a teenager with love in his eyes will pop in to get his girlfriend a beautiful bunch of roses to declare his undying love.
You have flowers for every conceivable occasion: anniversaries, birthdays, Christmas, condolence, congratulations, friends, get well, new baby, romance, thank you.
But how do you market your wonderful creations to the world?
Are you reaching every corner you can reach online?
Are you missing out on clients?
Perhaps you’re an active social media user.
You post to Facebook, Pinterest and Instagram.
You’ve grown a considerable following too. And you’re proud of the likes and shares your flower shop posts attract.
But did you know you’re missing out on at least two other channels?
By making a few small changes you can attract far more attention, and dare I say, better quality attention to your business.
Because it must be the right people paying attention if you want to grow your flower business.
What can you do with your florist website?
With a Bay Marketing Co website your flower shop will really shine.
You can create articles to your heart’s content and post them to your website along with images.
Each article can contain an (almost) unlimited amount of information.
You can upload up to 10 images to a beautiful gallery and add a main image that acts as the feature of the article.
You can also categorise your articles.
This is a powerful way to organise content and works really well for showing people and Google how to best use your website.
You could set up your website to have the following categories (and more):
- Flower tips
- Wedding flowers
Now you can post articles to those categories whenever you wish.
You’ll slowly start building more and more credibility. You’ll look more and more like the professional florist you are.
This is important in the online world. You’ll need trust to build your flower shop’s online profile.
But there’s something else your website can do for you.
Your website is a marketing hub that allows you to reach at least three channels: social media, search engines and email subscribers.
Should you opt for the automatic posting solution, all you have to do is keep adding articles to your website.
These articles are then shared to your Facebook page, your Pinterest account (that one’s free and super easy to set up) and with email subscribers.
That takes a load off your shoulders so you can focus on making bouquets and selling gift baskets.
You might think running email campaigns is a difficult, time consuming thing to do.
Not so with one of our web design packages!
We set up your email newsletter to work automatically.
All you do is keep posting lovely articles to your website.
Those articles are sent out in a beautiful email with your article’s main image.
We also set up a subscription page on your website where website visitors can add their name and email address.
Do you see how powerful this is? Likes and shares require NO commitment. But someone giving you their email address shows a far deeper level of commitment.
Now you can speak to them via email, one of the last sacred spaces in our wildly connected world.
Search engine marketing
People love search engines.
They might go onto Facebook asking their friends and local community for flower shop suggestions, but they’ll also go onto Google looking for flower shops.
Popular queries in your niche might include “flower shops near me”, “buy flowers”, “buy flower bouquet”, “Valentine’s day gifts”, “buy roses” or a myriad other.
Are you featuring for any of those search phrase?
You should be.
And the best way to feature for those phrases is to get a website and start adding articles.
Social media marketing
Bay Marketing Co is not a fan of free social media marketing.
The reason is obvious. Every social media platform is a business. A business must make money to survive. No business can make money if they give away their best offerings for free.
For instance, in the case of Facebook, they won’t give your Facebook page post precedence over someone else who paid to have their post featured more prominently.
You might equate likes and shares to success, but likes and shares that don’t convert to cash are worthless.
If you have no budget for paid social media, the next best thing is to keep focusing on your website. (In fact, even if you have a huge budget for paid social media, your website should still be the focal point.)
Remember, it’s automated, should you choose the automated marketing option.
You post articles and they’re automatically shared to your Facebook page.
Once your budget allows for paid social media marketing you can start boosting or creating paid posts. But you’ll still be getting people off Facebook with your ads. You want them on your website where there aren’t any distractions.
Set up as many email addresses as you want with your new domain name. The only limit is your hosting space.
But you could always set up your emails to not be stored on the server, which means it’ll be a long while before you run out of hosting space.
Your flower shop website comes with Google Analytics installed. You’re granted access to your analytics, should you want to take a closer look.
But you can take it a step further.
You can opt for a beautiful weekly report that shows you which search phrases brought people to your website, where they’re from and which pages they visited.
You’ll also see some social media metrics.
There’s one more, simple, yet uber powerful thing.
Your website shows what people search for when they use your website’s search function.
Say for instance you’re writing articles about roses, but you notice people searching for geraniums, you could start writing about geraniums to ensure that you’re giving the market what it wants.
Your floral website will be mobile friendly.
There’s nothing more irritating than visiting a website on your phone and you have to pinch and zoom to read something or to get a better look at a picture.
Given the immense value you receive you’d expect our websites to be super expensive.
But that’s not the case at all. We’re on the SMME’s side. We’re truly giving you an extra large hamper at the price of a daisy.
When you get yourself a mobile friendly, search engine optimised website you’re opening at least three marketing channels from a single place.
It lets you add articles with beautiful images. Furthermore, you can arrange your articles into categories, boosting your content structure and making people and Google happy.
It’s a beautiful bouquet that’ll leave a sweet smell with your clients, prospects and search engines.