Painting, tiling, building alterations, plumbing, electrical work; you do it all.
And when you complete a job people can’t thank you enough for your top quality work and professionalism.
But how can you add more clients to your books?
Are you missing out on clients?
Maybe you’re a Facebook fanatic.
You’re always sharing your projects to your personal profile or a Facebook business page.
You like and share other people’s stuff and you like the feeling of camaraderie, albeit it fake.
Maybe you take out ads in the local newspaper, booklet or magazine. And you get some enquiries.
Perhaps you have a shoddy old website that works no better than a hammer with a broken-off handle.
All of these channels add up little by little, but you might be missing out big time on more clients.
Maybe it’s time to invest in a website that helps you reach more people with your message.
What can a handyman do with a website?
The first and most important thing is to have your contact details readily available.
That should go right at the top of the site on every page. That way someone landing on your website knows how to get hold of you.
Next would be the type of services you offer. You want people to know what you’re capable of.
But you could also use your website to showcase completed projects.
That way you show people you’re a busy person, which means you’re a popular choice for handyman work.
You might also want to add customer reviews so website visitors can see you’re a trustworthy handyman.
Sometimes you forget to add projects to your Facebook business page.
And sending out emails to subscribers? Probably never even crossed your mind.
But read on to see how automation can help you market effortlessly.
If you’d love a way to consistently speak to clients at a place where they’ll always receive your updates, you can’t go wrong with email.
You might think that a Facebook page fulfills this role, but unfortunately only a small percentage of your page followers ever see your content.
But when you send an email, your recipients have to see it.
But creating an email newsletter manually takes a lot of effort; it’s a tedious job.
That’s why I offer an automatic newsletter.
You keep adding completed projects to your website and it’s sent out to newsletter subscribers automatically.
I add a signup box to your website too, so website visitors can sign up for your newsletter. You may start with up to 500 subscribers and always upgrade later.
Search engine marketing
Google is a great source of traffic if your website works as it should.
Here are some of the searches people perform when they’re looking for a handyman:
- handyman near me
- handyman near me now
- handyman near me cheap
- handyman near me prices
- handyman near me reviews
Those are just some of the searches and you could be featuring for them.
All you need to do is ensure your website is optimised and you keep adding your completed work to it, as well as reviews from happy clients.
If you don’t know how to do it or simply don’t want to, no problem. My content marketing services will get your website climbing the search engine rankings for all the searches that matter most to you.
Social media marketing
People consider Facebook a must for marketing because everybody they know and their friends are on Facebook.
But just because everyone uses something doesn’t mean it’s a great place for marketing.
In fact, if you don’t pay for ads on Facebook you’re not getting nearly the attention your business should.
That’s because Facebook is an advertising platform that sells advertising space to people who pay for their ads.
They won’t give a free ad better placement than a paid ad.
And you have to consider the tons of memes and paranoid news items people add to Facebook daily too. (It’s only a matter of time before the next virus or world catastrophe hits your Facebook feed.)
Your poor little Facebook post doesn’t stand a chance. It shrivels up like an ant in a bottle of thinners.
So you’re essentially wasting your time posting things to a Facebook business page.
But I have a solution that lets you post to Facebook automatically. It doesn’t give you more likes and shares, but at least it takes off your hands the tedious (and worthless) task of sharing.
All you do is keep adding content to your website. That content is shared with your preferred picture and a link back to your website.
It lets you drive traffic to your website, which is where you want people to go so you can get them to take an action you want them to take, like request a quote or give you a call.
A handyman with a Gmail account won’t be frowned upon. Customer service and good work far outweigh something like an email address.
But if you want, you may set up as many email addresses as you wish, your hosting package size being the only limit.
And if you know how to set up your email addresses (hint: use POP) you’ll even save on hosting space. I’ll show you how.
How many people visit your website every week?
Which pages do they visit?
What services are they looking for?
These questions are all answered by Google Analytics and Google Search Console, both of which form part of your marketing package.
But you also get a weekly report emailed to you every week. It shares analytics data in an easy to understand format so you can keep an eye on what’s important.
Your website also comes with a search box that records what people search for when they use it.
Say for instance you’ve been pushing your tiling service but you notice people searching for a painter, you can use this information to start pushing a service that’s in line with what the market desires.
Your handyman website will look great on any size screen.
Here’s why it’s important…
If someone uses their phone to google a handyman in their area and your website comes up and they click on your link, you don’t want them to arrive on a website that doesn’t look good on a small screen.
You’ll be forcing that person to pinch and zoom to see important details like your phone number or email address, or the services you offer.
That’s why it’s important to have a website that works on mobile, tablet and desktop.
If you opt for a fully custom marketing package the cost might be a little steep for you. It probably won’t cost the price of this unbelievable tool though. Or it might, depending on your needs.
However, the old adage—which I’m sure you often share with your customers—you get what you pay for, rings true for online marketing too.
You’re getting serious marketing power, and for serious marketing power you can expect to pay more.
If you advertise your services on Facebook some people may notice and contact you.
If you advertise your services in the local booklet, newspaper or magazine you’ll also get exposure and people will contact you.
But if you get a marketing package from me you can target more people from a single place and make yourself look like the professional handyman you are.
Book a consultation and let’s work together increase your leads so you can add more clients to your portfolio.