You’ve just completed another landscape and the client is in awe of the beauty you’ve managed to conjure by bringing together so many of God’s elements into a cohesive whole.
And just like the landscapes you create, your discipline is a balanced mix of science and art. Because you must know which plants work best in which climate and you have to make what you have access to, look beautiful.
Throw in the balancing act of keeping the client happy and it’s clear you’re a unique person with a valuable skill set.
But how do you market your business?
Are you missing out on landscaping clients?
Perhaps you own a Facebook page and you post your latest landscaping or garden projects there regularly.
It’s a great way to show off your work and to prove to prospects that you’ve got a “golden” green thumb.
But have you ever considered getting a website?
Did you know that a practical website grants you access to at least two other traffic channels?
If you get a website for your landscaping business you can target people through search engines and email. More on both, later.
What can you do with your landscaping website?
The most obvious thing to add to your site is contact details.
You should have your phone number and email address strewn all over the website.
That’s because you want people to contact you for more info about your landscaping service.
But you can also turn your website into a fully fledged marketing machine.
You do that by posting articles to your website.
These articles can take the form of news or it could simply be a quick update, much like a Facebook post, showing off your latest gardening prowess.
And you can add categories too. It’s a great way to keep your information organised. People love it and search engines love it.
Say for instance rock gardens are a staple of your business, but you offer tree pruning as well. You can add articles or your latest rock garden projects to the one category, while you show off your tree pruning posts in the other.
You could share gardening knowledge with website visitors to help them make the most of their gardening endeavours. That way you’ll be top of mind when they’re looking for a professional hand to help them sculpt their surrounds.
If you don’t like the idea of posting content to your website yourself, no problem. Hire me to do it.
Send me pics of your work, as well as technical details, and I’ll add it to your website in a professional manner that’ll make sense to humans and search engines.
You can learn more about my content creation service.
Here’s one of the best aspects of getting a phenomenal website for your landscaping business.
You reach three marketing channels from a single point.
Let’s create an example.
Say you’ve just finished another amazing project in someone’s yard.
You’d normally go onto Facebook and create a post, either on your personal profile, or if you’re a little more professional, on a business page, sharing pics of the work.
But with a slight amendment to the way you do things, you can now reach people through social media (Facebook), email and search engines.
And you can do this from your website, where you’re the boss of the content and you decide what you want people to see when they visit your website.
One of the best ways to speak to people is via email.
I know many people hate it. But the fact is, when it comes to online marketing, email is still one of the most effective, if not the most effective, ways to reach fans of your work.
If you don’t use emails to show off your work to subscribers, you’re missing out.
With my website package you get an email newsletter.
I set up a system to which you can add up to 500 subscribers for free. And you can upgrade later if you wish.
I also add a newsletter subscription page where website visitors can sign up.
The beauty of this email marketing system is that you don’t have to worry about creating emails.
You just log into your website’s dashboard and post articles to your website.
Your articles are sent out to your email subscribers at a predetermined time (once a day or once a week).
Search engine marketing
Google is much easier to use for finding things than Facebook, don’t you think?
People search on Google all the time.
That’s why search engine optimisation and search engine marketing are such wildly popular topics.
Your website allows you to capitalise on this.
By consistently adding articles you’re slowly but surely building a search engine marketing profile your competing landscapers can only dream of.
While they’re posting to Facebook, you’re ensuring your business is seen through yet another marketing channel, not just social media.
Social media marketing
I hate to break it to you, but successful social media marketing requires money as certain as landscape gardening needs elbow grease.
I know people love their likes and shares, but these are called vanity metrics for a reason. They don’t mean much.
A like and share are only worth something if they convert into customers. (That doesn’t happen often.)
Ignoring social media is unnecessary, so here’s what I can do for you.
I can set up your articles (blog posts, latest projects, tips or whatever you want to call it) to post to your Facebook page automatically. Your shared post includes your article’s main image and a link to your article.
That way you cover social media in a basic way.
What makes this way superior to simply posting to Facebook directly?
People must click on your link to visit your website if they want to learn more.
That’s great, because once they’re on your website you have their full attention. You don’t have to worry about competing with Facebook’s adverts or other people’s posts.
One more thing: you’re also building your own website, not someone else’s, which is exactly what you do when you keep posting to Facebook only.
You might still be using a free off-the-shelf email address. And it’s working fine.
But don’t you think it looks a little unprofessional?
A personalised email address (eg firstname.lastname@example.org) beats a generic brand email address like email@example.com.
With one of my packages you can set up as many email addresses as you need, your hosting space being the only limit.
And to save hosting space, simply set up your emails using POP.
Your landscaping website comes with Google Analytics installed.
And although you have access to your analytics, you’ll be glad to know that you also receive a weekly report that displays activity (if any) on your website over the last seven days.
It shows you the keywords people used to get to your website, the pages they visited and also some social media metrics.
If you want your landscaping website to grow, keeping an eye on the analytics is crucial.
Your landscaping website also comes with a search box that records what website visitors search for when they use it.
Say for instance you’ve been pushing one type of layout on your website, or one type of plant type, but you notice people coming to your website searching for something else, you can make an informed decision about whether you’d like to offer something that’s more in line with what people are searching for.
Your landscaping website scales to whichever screen size it’s being viewed on: desktop, tablet or mobile.
This is essential, especially since the number of people viewing websites from their phones have increased dramatically over the years.
My prices are fair. I’m not cheap, but I’m also not a rip-off.
It probably won’t be too expensive though. Not like this pen that’ll blow you away with it’s huge price tag.
But you get what you pay for, so I don’t like cheapening myself for the sake of a sale.
Your landscaping services are top notch.
Every job you complete contains your signature vision.
So why not get a website that carries that vision over to many different channels?
You can reach prospects via search engines, through social media and through email, and all from a single point.
And it won’t cost you the earth. It’s reasonably priced, so get yourself a search engine optimised marketing package today.
Book a consultation to learn more.