When people file into your gym they know they’re there for a punishing round of training.
For the beginners there’ll be warming up, sparring and basic training; the intermediates will hit the middle on their way up to where the hardcore fighters are beating their bodies into submission to handle up to 5 rounds of severe scourging from competitors as hungry for glory as they are.
You love helping these people, your tribe, reach the peak of their fitness and endurance.
But how will you get more sign ups to your gym; more people to join your tribe of warriors?
Are you missing out on gakusei?
Are you on social media?
Perhaps you post fight pics and info to your personal Facebook profile.
Or perhaps you even share your gym’s info to a professional Facebook page.
Or maybe you use Instagram to post gorgeous action pics to try and lure more people into your world.
But have you ever thought about the impact social media is having on your bottom line?
Are these posts of yours landing on the button or are people parrying around them, ignoring you like a has-been cage fighter?
Perhaps it’s time you had a look at a proper website that’ll help you get more attention and lead to more sign ups.
What can an MMA gym do with a website?
Your website is a carrier of valuable information.
The obvious goes first, and that’s your contact details and location.
If you want more people to sign up for punishment you must make it easy for them to get in touch.
You’d also want your location displayed by way of a map. You don’t want new tribe members to not reach your gym because they didn’t know where it was.
Another obvious addition is pictures. You want people to get a feel for your place. Is it clean? Is it safe? Does it have everything they need to become the next Jon Jones?
But those are just the basics of a good website.
You could also turn your website into a marketing machine.
You could be posting training tips; even self defense tips.
You can also use your site to build up to a fight and while you’re doing it, get people to hand you their email addresses for later marketing endeavours.
And every time one of your fighters gets into a cage and comes out the other side you could post an article about it.
If you set up your content structure correctly you’ll build a haymaker of a site that’ll deliver liver shots, not just jabs.
And if creating content isn’t your thing, hire me to do it. You give me the details and I’ll knock ’em out with well written content. View my content creation services.
Here’s a cool feature.
If you opt for this functionality your content is automatically shared to your Facebook page and with email newsletter subscribers. (More or email marketing below.)
Your main goal is to keep adding knockout content to your website.
The automatic posting ensures that your content goes out at a predetermined time.
Email is a phenomenal platform.
It’s one of the best ways to personally reach people with your message.
And because people sign up for your email newsletter you know they’re interested in what you have to say.
I set up an automatic newsletter system for you to which you may add up to 500 subscribers for free. You can upgrade later if more people sign up.
I also add a signup form to your website where website visitors can add their names and email addresses. This automatically adds them to your newsletter.
Here’s the beauty of this system: you spend 0% time on creating email newsletters. You just keep adding content to your website.
That content is shared with email subscribers.
Search engine marketing
Google is a rich source of traffic if you have a website worth visiting.
Here are some of the searches people do in your niche:
- mma gym near me
- mma gyms in johannesburg
- boxing gym near me
- mma classes near me
- krav maga near me
- fight sports centre – mma gym johannesburg
- boxing club near me
- mixed martial arts training near me
- mma cape town
- kickboxing classes
- muay thai
You could be featuring in Google for those terms.
You might say, “my gym’s not in Cape Town, you chop-head.”
I wouldn’t disagree because you might put me in a choke hold.
But don’t miss the traffic opportunities from all of those search terms.
If you constantly speak of something with authority, people will trust you. And Google will trust you too.
But I don’t dabble in black hat SEO. No rabbit punches. Just straight up good strategy followed by hard work.
And good strategy coupled with hard work yields results. Ask GSP.
Social media marketing
Perhaps you enjoy using social media.
But if you’re not paying for social media ads you’re not getting the most out of it.
In fact, free social media marketing shows a notoriously low return on investment.
But there’s probably no point in ignoring it.
So if you opt for my social media marketing solution I set up your website to send your latest articles to your Facebook page automatically.
That way you keep focusing on building your MMA gym’s website. The social sharing is taken care of for you.
If you want to spend money on social media ads, the strategy would still be the same. Get people off social media onto your website where you can sell them gym subscriptions.
An MMA gym with a Gmail or Yahoo account looks like it’s been knocked to the canvas or put in a triangle choke.
You can do better than that.
With my web design package you can set up as many email addresses as you wish, the size of your hosting package being the only limit.
And if you use POP to set up your email addresses with you won’t even have to worry about your hosting space running out.
Want to knock out the competition?
Then you must know what’s happening on your website.
I add Google Analytics to your website and you’re always welcome to access those analytics.
But you also get a free weekly report that nicely compiles important data for the last seven days, like the searches people performed to get to your site, where they’re from and which pages they used.
It also comes with some basic social media metrics.
Your website comes with a search box that records what people search for if they use it.
This is super handy.
Say for instance your website punts the standup game big time, but you notice people are searching for grappling information. You could add more info to your site to show people you offer what they’re searching for.
Your MMA site will look great on any size screen, desktop, tablet or mobile.
You’ll only frustrate people if they have to pinch and zoom to see your MMA subscription fees or contact details.
What’s the cost of an MMA web design package?
You’d think it would be an insane price, like this sweet office chair.
I love MMA. I’d love for your gym to thrive.
But that doesn’t mean I’m not going to charge you. It probably won’t cost the price of that chair, but you pay a premium if you go with me because you get a premium product.
You want more leads more consistently for longer, and that costs money.
You could throw some jabs on social media. You’ll land a few punches.
You could even use a static website that kind of tries to get in some straight kicks but doesn’t quite have the power to do it.
Or you could book a consultation, opt for my website and marketing package and round-the-house-kick-to-the-face your opponent to the floor Chuck Norris style.
Uit soos ‘n kers!