Your shop is a veritable music festival.
Guitars hang in rows against the wall; a drumset patiently sits in a corner; a tiny ukulele is propped up inside a display cabinet; amplifiers stand dotted around the shop; a trumpet and saxophone vie for attention; behind the counter a wall of guitar strings anxiously await the strum of nimble fingers; a display cabinet is filled with music books, tuners, guitar picks, wax, cloth, tools, you name it.
Your shop hums with harmony, but even if dissonance creeps in every now and then you don’t stress.
You simply crank up the volume and soak it in.
And although you’d be more than happy to sit and listen to music or play something on your favourite instrument all day, you need to move stock.
But are you reaching as many prospects as you can?
Are you missing out on clients?
Let me ask you this: are you active on social media? Do you think it’s successful?
All those likes and shares on Facebook, are they converting to cold hard cash?
Perhaps you’re content with vanity metrics (that’s actually what likes and shares are called), but what if you could reach people who want to support you with their money, not just their likes and shares?
Maybe it’s time you invest in a website that works.
What can you do with your music shop website?
You’d want people to get hold you, right? That means you’ll post your contact details to your website, along with a map of your location.
But you could also use your website for marketing new stock, posting pictures of your latest guitars, trumpets, drum sets or other musical instruments as they come in and egging people on to visit your store to come drool over your stuff.
A website is a great place for you to promote your latest musical instruments.
Say you’ve just received a gorgeous new Yamaha Xeno Artist YTR-9445CHSII Chicago Series C trumpet and you can’t wait to tell people about it.
Your usual workflow would include taking a picture of it and posting it to Facebook with a small write up.
But if you make a small adjustment in the way you do things, you’ll now post an article to your website about this insane trumpet.
But that’s not all.
You could add categories to your website that suit your niche to make your website look even better to humans and search engines.
For instance, you could add the following categories:
- Brass instruments
- Stringed instruments
- Woodwind instruments
Then, whenever you receive a new product you can write a small article and publish it to the appropriate category.
Have you any idea how powerful this is for your online profile?
This should resonate with you if you’re keen on making more sales.
This is one of the greatest features of my website setup.
Should you choose the automated marketing setup, your articles are shared to two channels automatically.
In total you’re targeting three, but one (search engine marketing) is yours for the taking even if you don’t opt for automatic sharing.
The two channels you can reach automatically are social media and email.
With this option active, you only worry about publishing articles (with some nice images thrown in) to your website.
You don’t have to do anything else.
On social media you get likes and shares.
But this is low level commitment, like Mick Jagger saying “I do” to a woman.
But when someone gives you their email address their intentions are clear.
They want to hear your sweet melodies of latest news and offers tickle their ears via email often.
I set up a system to which you may add 500 subscribers for free. Should your subscriber number grow past that, simply upgrade.
To help you grow your email list I set up a signup box on your website where website visitors can pop in their name and email address to sign up.
Whenever you add new content to your website it’s sent out to subscribers automatically. It’s an incredible way to share new musical news with followers. It forces people to visit your website, where you can get them to take an action of your design.
Search engine marketing
Google is still one of the best ways to find stuff.
People might ask their friends and local community on social media where they can buy a musical instrument, but they’ll head to Google for more information about that instrument and your music store.
Are you showing up for search terms like “buy guitar”, “buy drums, “guitar strings for sale”, “trumpet for sale”, “keyboard repairs”, “music store” or “amplifier repairs”?
If you offer any of those instruments or services, you should.
Your competitor who has a sweet website is receiving all the attention you could have enjoyed!
And if adding content to your website is something the thought of which makes you cringe, hire me to do it.
Send me pics of your products, some tech specs and I’ll conjure beautiful posts to lure people to your offer. Learn about my content creation service.
Social media marketing
Music is social, so social media is an obvious platform to promote your music shop on.
But free social media marketing is worth a cheap plastic guitar with no strings.
If you want your musical products to be seen by many people on social media, you’ll pay.
That’s because social media is set up in such a way to give precedence to people who pay for ads.
There’s nothing wrong with that. It’s business.
So if you have a Facebook page, the best thing you can do, if you’re not paying for ads, is to spend as little time on it as possible.
But you don’t want to miss out on traffic from it.
That’s why my social media auto-posting package is ideal.
You keep posting to your website and it’s shared to your Facebook page automatically. That way you don’t waste time on something that’s got the return on investment of a begraafplaas in the middle of the Karoo.
You want to look professional because you are professional.
With my package you set up as many email addresses as you want, the hosting size being the only limit.
It’s much better than using a Gmail, Yahoo or Outlook email address.
I install Google Analytics for you and you may access your reports whenever you wish.
But you also get a weekly report that shares information like which keywords brought people to your website, where they’re from and which pages they visited.
It also shows some basic social media analytics.
Your website also contains a search box that records what people search for when they use it.
Have you any idea how powerful that is?
If someone arrives at your website and search for a ukulele, you’ll know. If you start seeing a major increase in ukulele searches you should ask yourself whether it’s not a good idea to start stocking ukes, if you’re not already.
It goes without saying that your site will look great on mobile, not just desktop browsers.
You want to minimise, or even eliminate, pinching and zooming.
My marketing packages are expensive. Maybe not like this sick office chair.
But definitely not cheap.
I’m not going to lie to you.
That’s because I give you a full ensemble, not just a single triangle.
You get everything you need to start reaching more people. And when you reach more people you can move more musical stock.
The one thing you need more of is more feet through your door.
And focusing all your online marketing effort on Facebook might cost you plenty of opportunities.
So get my marketing package that lets you reach three major channels from a single point.
Book a consultation for more information.