Buff bodies and fit forms.
That’s your game.
You can’t change people’s attitude and you can’t change their physique, but your supplements can help them reach their physical fitness goals and stay there.
But how can you get more people to buy your products?
Are you missing out on clients?
Are you scoring big by posting your supplements to Facebook?
Or perhaps you post #fit photos to Instagram, showing off athletes you work with.
You give your social media channels a megadose a day and your ego is fortified by the likes and shares.
And you get your sales too.
Perhaps you have a website.
But it’s a weak little thing that can’t bench 10kgs. Shame.
But what if you’re missing out on essential vitamins and minerals because your online marketing diet’s not taking into account what a good website can do for your business?
What can you do with your supplement website?
A website might seem like an ancient idea, especially in the fast-paced world of bulking, cutting, stacking and prepping.
But a great website would benefit your supplement business immensely.
Let’s start with the basics, your contact details. Chuck those around the site in strategic places (the header is a good place to start with) and make it easy for people to get hold of you.
If you have a walk-in store, place a map on your site to make it easy for people to visit you.
But now we get to the juicy stuff.
The stuff that’ll have your competition ‘miring you from afar, jealous of your digital six-pack.
I’m talking turning your website into a marketing machine by generating content that stimulates interest.
I’m talking adding articles about supplements, workout tips and even products to your website.
When you do that sort of thing you’re setting yourself up as an expert in your field, and people love to see what experts have to say.
Imagine you’re selling a new whey protein.
You could post it to your Facebook page. The problem is, Facebook posts, if not boosted, have a lifespan of 5 hours. That’s a wink and a bicep curl and it’s gone.
But if you add an in depth article about your new whey protein on your website, touting the benefits of using this whey, you’re creating something that’ll last for years to come.
And even if you add three more whey products in years to come, you can still use that old article to market the new whey products. This is a strategy employed by bright and savvy online marketers, to much success.
One of the boons of my web design package is the automatic sharing of new articles and products.
If you choose this option your latest content is shared to your Facebook page and email newsletter list without you doing a thing.
Your main concern is to keep adding products and articles to your website.
The automatic email newsletter option frees you up to not have to spend time creating email newsletters.
Do you know how much time that’ll save you? It’s a schlep to create newsletters manually.
No. You just keep adding articles and products to your website.
Whenever you add something new, your email newsletter subscribers receive a beautiful email update with a link to the article or product you shared.
This forces them to visit your website where you’ve set up a call to action you want them to take.
That could be something like requesting a price or messaging you via email or WhatsApp.
How do you build your email list?
You can do that in a number of ways, but for a start, this is how I help you out.
I set up a newsletter system that lets you add up to 500 subscribers for free. And when your fan base grows, simply upgrade.
I also add a form to your website where website visitors can add their names and email addresses, which automatically adds them to your newsletter.
Search engine marketing
Search engines consistently bring some of the best traffic to websites.
If you’re not pushing your search engine optimisation and search engine marketing, let me show you why you should.
Let’s take a look at what people search for in your niche, on Google…
- buy supplements online
- online supplement store south africa
- supplement specials
- supplement shop
- supplement sale
- supplements sa
- dischem supplements
- buy whey protein
- whey protein
- best whey protein south africa
- whey protein specials
- cheapest whey protein in south africa
- whey protein price
- nutritech whey protein
- whey protein for sale
- buy protein bars
- usn protein bars
- nutritech protein bars
- protein bars south africa
- protein bars clicks
- usn protein bars good or bad
- usn energy bar
- whey protein bar
- whey nougat protein bar
Are you featuring for any of those searches?
You could be.
Now, you might think, “I don’t sell USN or Nutritech products. Why would I want to feature for that?”
Don’t miss the opportunities for traffic in those search terms.
You don’t have to sell something to mention them on your website.
I don’t sell them and I’m mentioning them in this post. I can guarantee you, if I had the inclination to write more about those products, I’d be giving sellers of those products a run for their money. That’s one of the ways search engine marketing works.
And I’m not advocating using black hat SEO tactics or being dishonest. I’m advocating being competitive, which is what your game’s all about.
If adding content seems like a foreign idea you wouldn’t want to even consider, hire me to do it. I create professional content that’s geared towards getting my clients more leads. Read more about my content creation service.
Social media marketing
Social media is all the rage.
People seem to love their likes and shares.
And this is especially true in the gym scene.
Facebook and Instagram are inundated with hard bodies gleaming from sweat.
But if you don’t pay for your social media ads, like boosting a post, you’re probably wasting your time.
Besides, the best social media marketing gets people off social media, onto your platform, where you’re the boss and where you can sell them your stuff.
So I offer the following solution.
I say, why not automate your social media posting?
It’s the same as your email marketing.
If you choose this option, whenever you add a product or article to your website it’s shared to your Facebook page automatically.
That means you keep building your website into the powerhouse it’s meant to be. The sharing takes care of itself.
You could always boost the shared post too, if you feel you want to increase traffic from Facebook.
But the idea is to not waste time on something that shows a low return on investment.
So you’d like to add an online store to your website but you can’t afford the monthly fees.
I’ve got something you might be interested in.
I call it fauxmerce.
It’s fake ecommerce.
I add a shop to your website to which you can add your products, but instead of a checkout cart (which usually comes with a hefty monthly price tag) I make it a quote cart.
That way you can see if people are interested in what you have to sell.
You can always turn it into a fully fledged shopping cart later on when you’re selling enough supplements and making some dosh.
Someone selling supplements with a Gmail or Yahoo account probably looks kind of edgy, like they’re not interested in tech, only bulking up their clients.
Which is probably a good thing.
But with one of my web design packages you can set up as many email addresses as you wish.
The only limit is your storage space.
But if you set up your emails using POP you shouldn’t even have to worry about that.
Your supplements website comes with Google Analytics installed.
It’s a necessity if you’re interested in knowing how to grow your website.
But you also get a weekly report, which sends out an email with really cool metrics like which pages people visited on your website, which keywords brought them over and where they’re from, as well as some social media metrics.
What’s more, your website has a search box that records what website visitors search for when they use it.
It’s a superb way to see what the market expects of you.
Say for instance you’ve been pushing a protein shake but you notice people searching for whey, you’ve got an indication that you should perhaps pay more attention to marketing your whey.
Your website will look great on any size screen: slim on mobile; bulky on desktop.
You want to give website visitors a positive experience and not frustrate them.
You’d think a supplements website with all of the above functionality will set you back the price of this high end watch (that’s probably far far far above your budget).
But it shouldn’t be quite that.
I’m not cheap though. I sell a premium marketing product that’s geared towards getting you serious leads. It’s not a fly-by-night “marketing guru” thing designed to dupe you out of your cash.
You’ll pay premium and you can expect premium.
You could keep posting to Facebook and Instagram and wallow in the likes and shares.
You could also keep using that static old website that just sits there like a second hand treadmill on Gumtree.
Or you could book a consultation and get yourself a website that’s geared towards helping you get more visitors, more leads and more sales.