From batteries to belly plates, camping cables to canopies, fenders to floor mats, rock sliders to roof racks, snorkels to solar panels, tow bars to tyres, winches to wheel spacers, you sell it all.
If it’s got four wheels and looks better covered in mud, you want to kit it out.
You like nothing more than to see a scrawny bakkie enter your shop, get a workover and exit looking like Arnold Schwarzenegger wearing tyres and a snorkel.
But are you doing everything in your power to get more 4×4’s into your shop?
Are you missing out on clients?
Are you active on Facebook, forever liking other people’s stuff and sharing your own?
Do you own a Facebook page for your 4×4 business?
When you post to it, what’s the response? Do you get likes and shares? Or do you make sales?
I know people love their likes and shares but they’re literally called vanity metrics in my industry.
At some point you’ve got to ask whether you’re not missing out on getting more 4×4 owners through your door.
There are other channels you could be targeting to get more clients.
You might think it’s old school, but have you ever considered getting a website?
What can you do with a 4×4 accessories website?
I build websites using WordPress.
This gives you the flexibility and power to start small and scale as you wish.
For a start, add your contact details and a map of your 4×4 store.
Then add some background info about you and your company.
Then add info about your 4×4 products and services.
But then you can take your long term online marketing strategy up a level, because the real power behind one of my websites is that you can (and should) add your own content.
The same way most business owners choose to use Facebook to post their stuff to? That’s what you should be doing, but to your website.
It’ll put you leagues ahead of those who use only social media.
How do you do it?
You can set up all sorts of 4×4 aftermarket categories on your website and post articles about your products as and when you feel like it.
Say for instance you have the following categories:
- Belly plates
- Rock sliders
- Roof racks
- Solar panels
- Tow bars
Now you start adding articles to those categories.
But don’t think of articles as lengthy explanations of something, like how-to’s or product reviews.
Those are great for building trust and traffic, but you could be posting your latest products as articles to your website too.
You need to add four things:
- A featured image
- A title
- An excerpt
- A short write up
If you’ve created a Facebook post before, you can create an article for your website.
And by doing so, you’re building a mountain of content that 4×4 enthusiasts will love to tackle.
But why bother doing it on your website when you’re already doing it on Facebook?
I’ll explain later on.
Automatically getting your website articles onto other platforms is a God-send.
You shouldn’t be spending your time sharing your website’s new articles to social media and an email newsletter. It takes far too much time.
In fact, you’ll probably sometimes forget to share things to Facebook and it’s a mission to create a newsletter every time you have a new 4×4 product to brag about.
Your time doing online marketing should primarily be spent adding quality content 4×4 lovers will enjoy to your own website.
With my package, automatic online marketing is as easy as that.
You keep adding new products to your website and, should you choose the auto-sharing option, it’s shared to your Facebook page and email newsletter subscribers.
There’s no better way to speak to clients than through email.
An email subscriber is far more valuable than a Facebook like or share.
If someone gives you their email address is like a friend saying, “I trust you behind the wheel; I’ll take shotgun.”
Should you choose my automatic email marketing option, I set up an email newsletter system that sends out to subscribers whenever you add a new article to your website.
I also create a page on your site which contains a subscription form where a website visitor can add their name and email address.
You can choose a predetermined time of the week or choose to send an email every day.
However you set it up, the beauty is, you don’t have to do a thing to create newsletters. The system creates a beautiful newsletter from your latest articles.
Search engine marketing
Google is still a preferred method for finding stuff online.
When someone is looking for a snorkel for their 4×4 or they’re in need of a camping fridge, what are some ways for them to get more info?
They’ll probably go onto Facebook and ask their friends and family.
But they’ll almost certainly head to Google to punch in some searches there too.
So you’ve got to ask yourself, “am I featuring for search terms related to my industry?”
Other search terms include, “buy 4×4 snorkel”, “4×4 shocks”, “4×4 bull bars”.
Is your shop showing for those search terms?
If it’s not, your competition, who had the sense to get a website, is.
And if you’re uncomfortable or you simply don’t have time, hire me to add content for you. That way you get excellent content added in an SEO way.
Social media marketing
Free social media is about as useful as Old Man Emu shocks on a bicycle.
You’ve got to stop looking at likes and shares as valuable currency.
If it doesn’t lead to sales it’s not worth anything.
If you want real success with social media marketing you’ll have to pay.
Facebook is a business and businesses don’t run on love and water.
If you can’t afford to pay for Facebook ads, the next best way to tackle your Facebook marketing is to automate it.
If you choose the auto-sharing option your articles are shared to your Facebook page automatically.
You don’t lift a finger. And that’s a good thing, because you shouldn’t be wasting time on things that don’t bring in more 4×4 clients.
A 4×4 shop with a Gmail or Outlook email account doesn’t look professional.
With my package you can set up as many email addresses as you like, the only limit being your hosting space.
And if you use POP to set up your emails with you won’t be running out of hosting space at all.
Your 4×4 website comes with Google Analytics. And should you ever want to access your metrics you’re welcome to do so. It’s your website, after all.
But you also get a weekly analytics report that shares things like which keywords brought website visitors to your site, which pages they visited and where they’re from.
You’ll also get some social media metrics.
Your 4×4 website also has a search box that records what people are searching for. That means you’ll know exactly what the market expects to find on your website.
Anybody landing on your website will have a great experience, whether they do so on a computer screen, a cell phone or a tablet.
You don’t want prospects to pinch and zoom to see your 4×4 goodies.
Wow, that’s an insane amount of functionality geared to help your 4×4 aftermarket shop rocket to the top!
So it must cost the price of this insane uber expensive piece of shop gear.
It might, depending on your needs.
I’m not cheap because you get a premium marketing package geared towards getting more 4x4s through your doors.
However you look at it, online marketing is expensive.
The difference is, I add a long term angle to my package which should see you get many leads for a long time to come.
One of the best ways to make loyal clients of prospects is to look like you know what you’re doing.
You already know what you’re doing in the 4×4 world. But do you LOOK like you know what you’re doing?
With a great website you can add relevant content that’ll make 4×4 zealots see the (spot)light and get them to buy from you. And come back for more.
And your site, should you choose, automatically serves three marketing channels from a single point. That’s great value for money.
Book a consultation to see how I can help your 4×4 shop sell more. You won’t regret it.