From wasps to rats to fleas to flies; from roaches to rodents to bedbugs to weevils and other invaders, you’ve dealt with all sorts of pests.
In fact, you’d probably think of yourself as the best to put a pest to rest.
Your clients include residents tired of losing the battle against ants and other invaders and businesses who rely on you to quickly and efficiently get rid of pests.
But are you reaching enough people with your pest control services?
Are you missing out on clients?
Are you a big social media consumer?
Are you often on Facebook, lurking around, liking and sharing, and posting things for others to like and share?
Perhaps you share some of your pest eradication successes to your personal Facebook page.
Or perhaps you’ve gone all the way and created a page for your pest control company.
But have you ever wondered if all those likes and shares truly make a difference to your bottom line?
How many likes and shares does one client cost you?
And have you ever considered other channels through which you could be reaching more potential clients?
How about getting a website for your pest control service?
What can you do with your pest control website?
A website comes with the basic functionality you’d expect: details about your company, a contact form and some contact details.
But with a Bay Marketing Co website you can put your marketing in overdrive.
That’s because you can add articles to your website.
It’s a great way to draw people to your service. And if you do it consistently you’ll start receiving quality leads.
Perhaps you’re thinking it’s too hard to write articles.
But an article can be something as simple as a main image, an excerpt, some text and a title.
For instance, if you’ve just completed an emergency pest eradication job for a top restaurant in your region, you’ve got bragging rights!
Take a picture of the client, write a little bit of how you helped the client solve their pest problem and you’ve got an article.
You could also share pest control tips to your website. That’s a surefire way to get more people to your website.
If you keep adding content you’ll steadily build a portfolio of work that’ll be hard to ignore.
You’ll look like the obvious choice for an extermination project.
You might be thinking, “it sounds like a lot of work. I have to post to Facebook and now you want me to post to a website too.”
But if you opt for the automatic posting option you won’t have to keep tabs on different channels.
When you add an article to your website it’s automatically shared to your Facebook page and email subscribers. (More on both, below.)
It’s marketing on auto-pilot.
Email marketing is still the number one marketing method in the world.
And for good reason.
If you can get into people’s inboxes you’ve got a good chance to sell your pest control service to them.
A social media like or share doesn’t take much effort.
But someone who gives you their email address really wants to be pestered!
But have you ever created an email newsletter?
It’s a mission! And if you forget important news and share it again you’ll run the risk of bothering your client enough for them to unsubscribe.
But if you opt for the automated email marketing package, all you do is keep adding pest control content to your website.
Your articles are sent to email subscribers every time you add something new.
We set up an email newsletter system for you to which you can add up to 500 subscribers for free.
We also add a box to your website to which website visitors add their name and email address. This automatically subscribers them to your newsletter.
Search engine marketing
If you want more people to visit your website to see your pest control services, you need to target search engines like Google.
Let’s see what type of searches people do when they’re looking for a pest control service.
These are some of the search phrases related to your niche:
- pest control near me
- cockroach pest control near me
- rat exterminator near me
- rodent control
- ant pest control
- ant fumigation near me
- pest control specialists
- fumigation services
Are you featuring for any of those search phrases?
If not, why not?
Your competition who has a good website is outshining you in this field.
Even if there’s a service on that list you don’t offer, doesn’t mean you’re not allowed to mention it on your website.
There are many ways to drive traffic to your fumigation website if you know how.
Social media marketing
I’m sorry to break it to you, but social media marketing is overrated.
At least, free social media marketing is totally overrated.
Facebook is not in the game of giving away free stuff. It’s a business that must show profit.
And the only way to show profit is to sell more ad space.
If you’re not paying for ad space you’re essentially wasting your time.
If you want pest control clients on a more consistent basis, don’t spend too much effort on Facebook, unless you’re willing to pay exorbitant advertising fees.
The problem with paying is, it never stays enough. Facebook can change their algorithm any time and then you have to recalculate your budget or stop paid ads altogether.
I have a suggestion.
If you choose the automatic social media marketing option, you focus only on one thing, and that’s to add more quality content to your website.
The content you add is automatically shared to your Facebook page.
It’s probably not too unprofessional for a bug removal outfit to use a Gmail or Yahoo email.
But our web design package lets you set up as many email addresses as you wish, the only limit being the size of your hosting package.
Your pest control website comes with Google Analytics installed.
You’re always welcome to request access. It’s your analytics, after all.
But there’s a smarter option.
Instead of trying to wade your way through Google Analytics, opt for the weekly report which shares details like what keywords brought people to your site, where they’re from and which pages they visited.
You’ll also get some rudimentary social media metrics.
It goes without saying that our web design packages are mobile friendly.
It’s annoying to visit a website and you have to pinch and zoom to see what it is the website is selling.
Your pest control website will look good on any size screen.
A website that lets you post your pest control successes to it and lets you share it automatically to social media and via email surely must cost the price of a farm.
But we’re not expensive. You’d think there’s a catch if you see our pricing.
We’re trying to get small business owners to realise the importance of marketing in more places than simply social media.
Your fumigation and pest control business will benefit big time from a website that’s set up correctly and allows you to market to three different channels from a single place.
And you won’t pay the earth for it either. It’s refreshingly affordable.
Get your Bay Marketing Co web design package today and get more pest control clients through your door.