You’re a suave, charismatic person with the ability to awe people and win them over in a single sitting.
You have huge plans to change the world and usher in new policies that’ll better the lives of all South Africans.
But you need more people to help you carry forward this vision.
But not just yes-men and flippy floppy poseurs trying to ride your coattails to success.
You need true aficionados of the political tunes you warble.
Are you missing out on devotees?
Let’s caucus for a bit on this important issue.
What are you doing to get your message out to more people?
Are you posting to Facebook?
Perhaps one of your fans even created a Facebook page in your honour and they’re gathering all your nuggets there for Facebookers to read.
Maybe you’ve set up an Instagram account and you post political profundities to it.
But social media is ephemeral.
It’s a known fact that social media posts have the lifespan of a political traitor in a world war.
There has to be other platforms you could use to reach the masses in order to gain their attention, approval and vote.
What about a website? But not just a pamphlet style website. How about getting a website that’ll help you make fans?
What can a politician do with a website?
You want to grow your fan base, right? One way to do that is by getting more emails on your email list.
Another way is to ask for donations. That’s kind of a standard thing if you’re a politician, not so? Especially in South Africa.
But you could use your website as a marketing machine.
You could set up landing pages with calls to action designed to get people to do what you want them to do.
You could be running polls to see what people of South Africa think of certain issues.
You could write thought-provoking articles to help make you look like the pundit you are.
You could be interacting with fans and detractors on the major issues our country face, such as abortion and racism, and how those evils can be fought.
A great way to spend less time marketing, but reaching more people, is to automate.
With my web design package you can have your website articles shared to Facebook and email subscribers automatically, should you opt for this functionality.
This shaves time off your hectic schedule, leaving you free to focus on more important things.
Superman can fly; Spider-Man can sling; Batman can… I don’t know, detectivise?
Your super power is building a list of fanatics.
Because there’s no better way to reach your political tribe than through email.
I set up an email newsletter system that lets you add up to 500 subscribers for free. And if your list of followers start bursting at the seams, simply upgrade.
We also add a form to your website where website visitors can add their names and email addresses so you can stay in touch with them.
But you needn’t worry about creating email newsletters manually.
All you do is keep adding content to your website.
That content is shared automatically in a professional newsletter that forces people to click through to your website if they want to sponge on your sapience.
Search engine marketing
This is a powerful way to market yourself.
That’s because a good website article will feature in Google for years to come, while something like a Facebook post has a 5 hour lifespan, on average.
You could be gunning for top spot in Google. If you put your mind and hand to it you could be featuring for all the main issues you want to be noticed for.
You could be writing political masterpieces against the likes of the ANC or issues you think the DA should be tackling differently.
Perhaps you can start seeing the amount of traffic waiting to happen if you write about those issues?
Here are some searches people perform:
- abortion bill amendments south africa
- the guptas
- where are the guptas now
- state capture
- land grabs
- land reform
- SAA bailout
Those are just some of the points people ponder.
Don’t you think you should be giving the people of our country a voice they can follow?
Don’t you think it’s time you rose up to take your place as the leader you were born to be?
One of the most powerful ways to do so is to write about these matters.
Take your stand, and make it a firm one.
Social media marketing
People think social media is a phenomenal place to market because it’s busy.
But that’s not necessarily the truth.
A pub is busy; some streets are notoriously busy; a funeral might have many attendants.
Just because people congregate doesn’t mean they’re there to hear your ideas.
What you need to do is get them off social media to where you’ve got the mic.
There are two ways to get people off social media and to lure them to your podium.
One way is to pay for ads on social media. Maybe boost a post on Facebook or get a professional ad campaign going.
The other way is to have your website articles posted to social media automatically.
If your budget doesn’t allow it, choose the automatic social media marketing option.
That way you keep focusing on adding content to your website. The sharing’s taken care of.
You surely can’t be using a Gmail or Yahoo email address?
Solidarity with the little people is one thing, but that’s just unprofessional.
With my web design package you can set up as many email addresses as you want, your hosting package size being the only limit.
And if you don’t want to waste hosting space, set up your emails using POP.
Your political website comes with Google Analytics. That’s a great way to see what’s happening on your site.
But you also get a weekly report that shares crucial metrics like which keywords brought people to your site, where they’re from and which pages they used.
Your website also contains a search box that records what people search for. It’s a GREAT way to see what people are looking for when they’ve arrived on your site.
Of course your website will look stunning on all screen sizes.
You don’t want to frustrate followers by making it difficult for them to use your site on a mobile device.
With all of this functionality, surely my website package must cost the price of this swanky timepiece.
Probably not, because that’s some serious horological wonder, but it might. It depends on your needs.
But I’m not cheap and I don’t give you a cheap package.
You get everything needed to reach plenty of people.
You could score likes and shares all you want on Facebook. But you’ve got to ask what that’s converting to.
You might even have a static website that’s about as popular as a Black First Land First member at an AWB rally.
But if you’re gearing up for long term success in the political arena, book a consultation for a marketing package that’ll help you in your journey.