It’s a tough world out there and many people sit without work.
They’d love to know when a job opens up somewhere, so they subscribe to Facebook pages and job sites.
You’d love to get a piece of that pie. You’d love to build a database of people looking for employment.
But are you doing everything you can to find more job hunters?
And what about companies looking for trustworthy employees? Are you feeding them with new recruits?
Are you missing out on clients?
Perhaps you’re a bit of a social cat.
You’re on Facebook and you post company news to your personal profile, or if you’re a bit more professional, to a company Facebook page.
And the likes and shares drip through.
And you’re content and think that’s the way it’s supposed to be.
The clients will come in when the clients will come in, right?
But how much are your likes and shares worth, if you had to be honest?
And are you sure you’re not missing out on more job hunters and head hunters by placing all your eggs in the social media basket?
It’s time you got a professional website for your labour broker company; a website to which you can post job openings and communicate with prospects and clients through more channels. But without adding more work.
What can you do with your job recruitment website?
With a practical website you could post job openings on a regular basis.
But you could also post how-to articles.
In your game, people will eat out of your hand if you give them practical tips on how to set up their CV, how to dress for a job interview, how to handle pressure and all the others things that come with a professional environment and finding a dream job.
By posting job openings in a job board fashion and writing articles related to the job finding niche you’ll look like a pro in no time.
You’re already a pro, but in the online game it’s not necessarily the pro, but the one who also looks like a pro, who stands out.
You’re thinking, “I can already post all sorts of things to my Facebook.”
But what you’re missing is that there’s a ton of—dare I say, better quality—traffic in other places.
Social media has become a kind of cure all, and this is great for my clients, because here’s what’s happening…
Everybody is so focused on social media that many of my clients find themselves scooping traffic from other sources with hardly any competition.
Don’t be a one track simpleton. Don’t miss out on valuable job hunters and head hunters because you’re focused on social media only.
When you have a website you’ve got an opportunity for more traffic.
And it’s not hard to make your website work for you.
If you can write a Facebook post you can post an article or job opening to your website.
It requires a main image, a title, an excerpt and some text. And if you want you can throw in some gallery images too.
Furthermore, you could set up your website for job hunters to submit their CVs and personal information for you to keep on record.
If the idea of adding content to your website overwhelms you, no problem. Hire me to write your content. I’m not cheap, but I’m effective and I know how to draw traffic.
One of the greatest benefits of getting a website from me is the autopilot posting function.
The game I urge my clients to play is to stick to building out their own websites.
I want my clients to post articles and blog posts and job openings and company news to their own websites.
Once they’ve added something to their own website, they can share it with the world through social media and email from there manually. In other words, they can share the link.
But if you choose my automatic posting solution you don’t have to lift a finger to share your articles on social media and with newsletter subscribers. (More on email marketing, later.)
You just keep focusing on adding more articles to your own website.
An email newsletter is a great way for a labour company to communicate with job seekers and labour seekers.
But to create manual newsletters is a laborious task which you’d soon rather give up on than continue with.
But if you choose my automated newsletter marketing option, you receive a newsletter system to which you can add up to 500 subscribers for free. Once you surpass that mark you can upgrade.
I also set up a subscription form on your website where website visitors can add their names and email addresses, from where they’re automatically added to your newsletter.
And you don’t have to manually create your email newsletter. You just keep adding content to your website.
Search engine marketing
If you’re not on Google you’re missing out on plenty of traffic.
These are some of the search terms related to your industry:
- job openings near me
- recruitment agencies in my town
- jobs in [your region]
- no experience jobs
- gumtree jobs
- hospitality jobs
- job search
Are you featuring in Google for those key phrases? You could be.
And before you say, “hang on, what have I to do with Gumtree,” ask yourself about the traffic potential in those keywords.
In other words, you needn’t be Gumtree to talk about Gumtree.
You’re an expert in the jobs field. That means you know the pitfalls with posting job related ads to Gumtree, or responding to job related posts on Gumtree.
You can use your website to warn people about those pitfalls. They’ll love you for it.
Social media marketing
Social media marketing is a difficult subject.
The return on investment for social media is typically much lower than a return on email marketing or search engine marketing.
If you don’t pay for social media ads you won’t get good exposure.
Facebook, for example, is a business. They’ll grant paid boosts better placement than unpaid boosts because that’s what makes their business run.
I have a suggestion for you.
Focus on your website. Focus on adding great quality content to a great website and choose my automatic sharing option.
That way your articles are shared to your Facebook page without you lifting a finger.
And because it shares a link, it forces people off Facebook and onto your website where your content is the only thing they can see, not kitty videos and family posts.
That’s the best social media marketing you’ll find.
A recruitment agency with a Gmail account looks about as trustworthy as a Nigerian “lawyer” wanting to deposit million of dollars into your bank account because you’re some long lost relative they’ve finally located.
With my web design package you can set up as many email addresses as you want, your hosting space being the only limit.
But set up your emails using POP and you won’t have to worry about wasting hosting space.
Your staffing website comes with Google Analytics. And since it’s your website you’re welcome to look at your metrics any time you wish.
But you also get a weekly report that shares data like keywords used to get to your site, who visited your site, where they’re from and which pages they used.
You’ll also get some basic social media metrics.
Your website also comes with a search box that records whatever’s searched in it.
This makes it easy for you to determine what type of articles or job postings you should be listing.
It goes without saying that your recruitment website will look snazzy on any screen size.
Job seekers won’t want to go onto your site only to be frustrated by text that’s too small.
A recruitment website with all of the above functionality must cost the price of this upscale watch.
It probably won’t cost that much, but you can expect to pay more than you would for an average web design package.
That’s because my package is not average.
It’s got everything you need to get more employees on your books and more employers knocking on your door for employees.
But whereas many marketing packages are geared only towards getting you immediate success without thought of the future, mine is aimed at helping you enjoy long term success.
You could probably keep posting job openings to Facebook. It’ll work.
You could keep WhatsApping individuals with your recruitment agency’s news. Also a good idea.
But with a mobile friendly, optimised website you’ll be able to target three marketing channels easily from a single point: your own website where you’re the owner of the content and you have your website visitor’s complete attention.
Book a consultation now, get a great marketing package and get more leads and consequently, more positions filled.