It’s a tough world out there and many people sit without work.
They’d love to know when a job opens up somewhere, so they subscribe to Facebook pages and job sites.
You’d love to get a piece of that pie. You’d love to build a database of people looking for employment.
But are you doing everything you can to find more job hunters?
And what about companies looking for trustworthy employees? Are you feeding them with new recruits?
Are you missing out on clients?
Perhaps you’re a bit of a social cat.
You’re on Facebook and you post your company news to your personal profile, or if you’re a bit more professional, to a company Facebook page.
And the likes and shares drip through.
And you’re content and think that’s the way it’s supposed to be.
The clients will come in when the clients will come in.
But how much are your likes and shares worth, if you had to be honest?
And are you sure you’re not missing out on more job hunters and head hunters by placing all your eggs in the social media basket?
It’s time you got a professional website for your labour broker company; a website to which you can post job openings and communicate with prospects and clients through more channels. But without adding more work.
What can you do with your job recruitment website?
With a practical website you could post job openings on a regular basis.
But you could also post how-to articles.
In your game, people will eat out of your hand if you give them practical tips on how to set up their CV, how to dress for a job interview, how to handle pressure and all the others things that come with a professional environment and finding a dream job.
By posting job openings in a job board fashion and writing articles related to the job finding niche you’ll look like a pro in no time.
You’re already a pro, but it’s not the pro, it’s the one who also looks like the pro, that stands out.
You’re thinking, “I can already post all sorts of things to my Facebook.”
But what you’re missing is that there’s a ton of—dare I say, better quality—traffic in other places.
Social media has become a kind of cure all, and this is great for my clients, because they’re scooping traffic from those places other companies aren’t getting any action from, because these companies focus on social media alone.
Don’t miss out on valuable job hunters and head hunters because you’re focused on a single marketing channel.
And it’s not hard to make your website work for you.
If you can write a Facebook post you can post an article or job opening to your website.
It requires a main image, a title, an excerpt and some text. And if you want you can throw in some gallery images too.
Furthermore, you could set up your website for job hunters to submit their CVs and personal information for you to keep on record.
One of the greatest benefits of getting a website from Bay Marketing Co is the auto-pilot posting function.
The game we urge our clients to play is to stick to building out their own websites.
We want our clients to post articles and blog posts and job openings and company news to their own websites.
Once they’ve added something to their own website, they can share it with the world through social media and email.
But if you choose Bay Marketing Co’s automatic posting solution you don’t have to lift a finger to share your articles on social media and with newsletter subscribers. (More on email marketing, later.)
You just keep focusing on layering the articles onto your own website.
An email newsletter is a great way for a labour company to communicate with job seekers and labour seekers.
But to create manual newsletters is a laborious task which you’d soon rather give up on than continue with.
But if you choose the Bay Marketing Co automated newsletter marketing option, you receive a newsletter system to which you can add up to 500 subscribers for free.
We also set up a subscription form on your website where website visitors can add their name and email address, from where they’re automatically added to your newsletter.
And you don’t have to manually create your email newsletter. You just keep adding content to your website.
Search engine marketing
If you’re not featuring on Google you’re missing out on plenty of traffic.
These are some of the search terms related to your industry:
- job openings near me
- recruitment agencies in my town
- jobs in [your region]
- no experience jobs
- gumtree jobs
- hospitality jobs
- job search
Are you featuring in Google for those key phrases? You could be.
And before you say, “hang on, what have I to do with Gumtree,” ask yourself about the traffic potential in those keywords.
In other words, you needn’t be Gumtree to talk about Gumtree.
Social media marketing
Social media marketing is a difficult subject.
The return on investment for social media is typically much lower than a return on email marketing or search engine marketing.
If you don’t pay for social media ads you won’t get good exposure.
Facebook, for example, is a business. They’ll grant paid boosts better placement than unpaid boosts because that’s what makes their business run.
I have a suggestion for you.
Focus on your website. Focus on adding great quality content to a great website and choose Bay Marketing Co’s automatic sharing option.
That way your articles are shared to your Facebook page without you lifting a finger.
And because it shares a link, it forces people off Facebook and onto your website where your content is the only thing they can see, not kitty videos and family posts.
That’s the best social media marketing you’ll find.
A recruitment agency with a Gmail account looks about as trustworthy as a Nigerian “lawyer” wanting to deposit million of dollars into your bank account because you’re some long lost relative they’ve finally located.
With our web design package you can set up as many email addresses as you want, your hosting space being the only limit.
Your staffing website comes with Google Analytics. And since it’s your website you’re welcome to look at your metrics any time you wish.
But you could also opt for the weekly report that shares data like keywords used to get to your site, who visited your site, where they’re from and which pages they used.
You’ll also get some basic social media metrics.
Your website also comes with a search box that records whatever’s searched in it.
This makes it easy for you to determine what type of articles or job postings you should be listing.
It goes without saying that your recruitment website will look snazzy on any screen size.
Job seekers won’t want to go onto your site only to be frustrated by text that’s too small.
A recruitment website with all of the above functionality must cost the price of a penthouse suite.
But that’s not the case.
We’d love your recruitment agency to grow so we can grow with you.
You’ll be surprised at how affordable our web design package is.
You could probably keep posting job openings to Facebook. It’ll work.
You could keep WhatsApping individuals with your recruitment agency’s news. Also a good idea.
But with a mobile friendly, optimised website from Bay Marketing Co you’ll be able to target three marketing channels easily from a single point: your own website where you’re the owner of the content and you have your website visitor’s complete attention.
Get a Bay Marketing Co website and get more leads and consequently, more positions filled.