Recycling is one of our age’s most important acts.
If people don’t recycle waste (and recycle properly) the environment takes a knock, which leads to humans taking a knock. It’s a circle of life or a circle of death, depending on how it’s completed.
Your position in the community as a recycling company is of crucial importance.
Your task of collecting raw materials, reworking it and reintroducing it to the environment in the best possible way is top priority.
But are you missing out on getting more people on board with your initiative?
Are you missing out on clients?
Do you post to Facebook?
Perhaps you’re quite a popular social media user.
Maybe people love to like and share your posts about the importance of recycling and how you can help them with the process.
Your page followers also seem to grow every month.
That’s great, but aren’t you wondering what those likes and shares are worth in monetary terms?
And have you ever thought of drawing traffic from other places outside of social media?
In fact, you’d be hard pressed to argue against the fact that a good blog post outlasts a Facebook post by 99%. (A Facebook post has a 5 minute lifespan, on average. You do the math to determine how much longer a good blog post is worth.)
What can you do with your recycling website?
If you get a website for your recycling company you could turn it into a powerful marketing machine.
Add your contact details so people can easily get hold of you.
Add your recycling services so people know what they can expect from you.
Post how-to articles to encourage people to pursue recycling best practices.
Post success stories to show people how your company is playing a powerful role in changing the environment for the better.
The more you post, the better you look, and the better you look, the more likely it is that people will choose you when it comes to choosing a recycling partner.
And it’s not difficult to add articles to your website.
If you can write a Facebook post you can learn to create an article on your site.
You need a main image, a title, an excerpt and some text.
Say for instance you just gained a new industrial recycling client.
You could take a picture of the client, their insane amount of waste and write an article about how you’ll change their company’s waste disposal modus operandi for the better, thereby making a major impact on the environment.
When you do this sort of thing, you look like a pro and your client looks like they truly care for the environment. It’s a win-win.
It sounds like we’re trying to give you more work.
On top of posting to social media, you now have to post to a website too?
But if you choose the automatic posting option—aka automatic sharing—you don’t have to worry about sharing your website articles to Facebook.
You keep adding content to your website and the sharing is taken care of.
The same goes for your email newsletter, should you choose to get one.
You don’t have to create email newsletters manually. You keep adding content to your site and it’s shared with your email subscribers.
There’s hardly a better way to reach out to fans than through email.
When someone likes or shares your content on Facebook they’re not expending much energy and they’re not making a huge commitment.
But someone who gives you their email address invites you into their sacred space.
And with our automated email marketing it’s so easy to send out email newsletters.
We set up a newsletter system that lets you add up to 500 subscribers for free.
All you keep doing is focus on adding top quality articles to your recycling website.
Every time you add new content it’s shared in a beautiful newsletter that’s sent out to your newsletter subscribers.
We also create a sign up form on your site to which website visitors can add their names and email addresses. These details are added to your newsletter automatically.
Search engine marketing
Google is a phenomenal tool for finding things.
Chances are people have googled your company name before.
Or perhaps your own name.
People will ask their friends and family on Facebook for recycling company suggestions, but they’ll head to search engines for advice too.
That’s why you need a website.
People search for the following in your niche:
- recycling company near me
- recycling drop off sites near me
- nearest recycling drop off
- glass recycling for money
- glass recycling near me
- waste management companies
Do you show up for those search terms? You could be.
And even if that list contains a service you don’t offer, that doesn’t mean you can’t talk about it on your website and turn it into potential leads.
Social media marketing
There’s hardly a more overrated marketing platform than social media.
That is, free social media marketing.
In other words, if you’re not paying to have your posts boosted or you’re not running dedicated Facebook ads, you’re wasting time.
If you are running ads, the best ads are those that take people off social media onto your website.
If you’re not running ads, the best way to do social media is STILL to get people off social media onto your site.
If you don’t have a budget for Facebook ads, here’s a solution…
Opt for automated social media marketing.
In other words, keep adding valuable content to your website and it’s shared to your Facebook page automatically.
That way you’re not spending too much time on a marketing channel with a low return on investment, but you’re also not ignoring it.
I guess it’s OK for a recycling company to use a Gmail or Yahoo email address.
But you’ll look more professional if you opt for email addresses based on your company name.
With our web design package you may set up as many email addresses as you want, your hosting package size being the only limit.
Your recycling website comes with Google Analytics, which you’re given access to should you wish.
But if you opt for the weekly report you’ll get a nice report that shares metrics like which keywords brought people to your site, where they’re from and which pages they used.
Your website also comes with a search box that records what people search for.
This is handy for determining where your marketing efforts could be pointed towards. For instance, if you write plenty of articles about glass recycling but people visiting your site search for plastic recycling, you could start adding plastic recycling articles.
Your recycling website will look great on any size screen, big, medium or small.
It’s a drag to visit a website and you have to pinch and zoom to find basic information.
Don’t do that to your site visitors.
You’d think a website with the amount of functionality we’re chucking in will cost the price of a new Isuzu Compactor FXZ 28 360 (a couple of million).
But we’re on your recycling business’ side! If you get more clients on board with recycling, we get to keep you as a client and benefit from enjoying a healthier environment.
You’ll be surprised at how little you pay for a great website.
You could reach plenty of prospects through Facebook.
But if you get a great website and opt for the automated marketing system, you won’t just look more professional than someone who only has a Facebook page, you’ll also be able to reach prospects and clients through two additional marketing channels.
And you won’t have to do triple the work.
You focus on building your website.
Get a Bay Marketing Co website and start reaping the benefit of reaching more prospects through more channels.