Your creations, together with God’s creation, bring joy to countless men and women across the globe.
Before a hard day’s labour, or after a dog day at the job, nothing beats putting one of your sticks under your arm, heading down to the beach, jogging across the sand and flinging yourself into the ocean.
But how can you attract more people to this glorious sport of surfing?
How can you ensure you’ll sell more boards for years to come?
Are you missing out on clients?
I know social media is all the rage. It’s been so for years.
But it seems we got sucked in over the falls with social media.
The excitement around social media seems to have dulled our senses to crucial questions.
Questions like, is social media the only marketing platform that matters?
Is social media showing a good return on investment?
Is it a good idea to neglect older, yet proven, marketing channels at the expense of something that looks good because it’s noisy?
I, for one, don’t think focusing on social media only is a good tactic. Social media, after all, is simply a channel for your marketing message.
There are other channels to market through, and fortunately it seems many people are waking up to the fact that social media like Facebook is not nearly as powerful for marketing as they first thought.
And perhaps it’s time you had a look at one of the older ways to market that, if used correctly, could turn into a powerhouse of attention that’s worth something.
Perhaps it’s time you take a look at getting a practical website you can actually use for marketing purposes.
What can a surfboard shaper do with a website?
The first obvious thing is to add your contact details and your location so people can find you.
Another important factor is pictures. A shaper not displaying his shaping skills is about as wise as trying to surf a metal framed bed.
But with a great website you can take it one step further.
You can add articles to your website and start generating more traffic.
Hang on. Before you think, “Ugh, articles! You want me to write?”
An article could simply be an update about a new board you’re shaping.
An article doesn’t have to be hundreds of words.
If you can take a picture with your phone, add a title and a sliver of text explaining the board, you’ve got an article.
Every time you shape a new board and add it to your website, you’re building a library of your own shaping prowess that’s impossible to ignore.
You could take it a step further.
You could create different sections on your website. You could have the surfboard library, but you could also have a “safe surfing tips” section.
Or perhaps you have a surf school going on the side. That’s more website traffic waiting to happen!
This is one of the most powerful way to do more, without doing more.
If you choose the automatic posting option your content is shared to your social media and newsletter subscribers without you lifting a finger.
In other words, the only thing you worry about is getting more content onto your website. That content is shared to those two channels automatically.
That leaves you with more time to spend on shaping.
I know people cringe at the idea of email marketing, but clever marketing blokes keep revealing that email is still one of the, if not the, most powerful marketing channels in the world, despite all the baying over social media, “brand building” and “influencer marketing”.
And here’s the awesome bit about my email marketing: you don’t have to create emails.
You keep adding content to your website and that content creates your email newsletter automatically.
I do a few things to help you get going with building an email list.
I set you up with a newsletter system to which you may add up to 500 people for free. You may upgrade if needs be.
I also add a signup form to your website where website visitors can pop in their names and email addresses to receive your newsletter. They’re added to your system automatically.
Search engine marketing
People might ask their Facebook mates about certain surfboard brands. That’s almost guaranteed.
But they go onto Google to suss out your creations too.
You’ve got to ask where you stand in the search engine marketing scheme of things.
Look at these searches people perform in your niche:
- buy surfboards online
- online skate shop south africa
- surf shop online south africa
- online surf shop
- lifestyle surf shop
- surf shops near me
- surfboards for sale gauteng
- buy fish surfboard online
- fish surfboard for sale
- retro fish surfboards
- 6’4 fish surfboard
- fish surfboard for beginner
- best fish surfboards
- fish surfboard size chart
- buy gun surfboard online
- semi gun surfboard
- gun surfboard size chart
- gun surfboard for sale
- california gun surfboard
- mini gun surfboard
- surfboards for sale
Are you featuring for any of those terms?
“Gauteng? What? I’m not even in Gauteng! Jy’s mal in jou kop man!”
But don’t miss the opportunity for traffic with the above search terms.
Heck, let me tell you a secret: because of this article you’re reading now, I’ll show up for some keywords related to your niche.
You should be stealing traffic back from me!
And if creating content isn’t your thing, hire me to do it. You score big because I create expert level content and build YOUR website with it.
Social media marketing
Hands up; who can name one of the most unsocial things in modern society?
That’s right! Social media!
What a misnomer!
(It looks like a surfboard from a distance. But at closer inspection it’s actually just a plank with a mediocre paint job.)
Any case, social media isn’t going anywhere any time soon.
But if you don’t pay for your ads on social media you’re wasting your time.
Say you’re posting to a professional Facebook page.
Do you really thing Facebook’s going to give your free post precedence over someone who pays for their ad space?
Not gonna happen.
Facebook made a clever move by introducing likes and shares. By doing so they successfully convinced people that currency doesn’t have to put bread on the table and petrol in the tank.
So now we’ve turned into like- and share count zombies, instead of asking whether all of these likes and shares pay the bills.
I have a suggestion so you don’t ignore social media completely.
Get my automatic social media sharing option and have the articles you share to your website posted to your Facebook page automatically.
That way you’re not wasting time on something that’s notoriously low in value.
And when someone clicks on your Facebook post they’re taken to your website, where you’re the boss and you can sell to them any way you wish.
A surfboard shaper with a Gmail address probably doesn’t look too bad.
In fact, it might show prospective clients you’re a non-conformist, non-techno, old skool kind of guy who shapes with hand tools, not power tools.
You design with pen and paper, not a keyboard and mouse. People like that sort of thing.
But if you want, my web design package lets you set up as many email addresses as you wish, your hosting package size being the only limit.
And if you use POP to set up your emails with you wont have to worry about wasting hosting space.
Your website comes with Google Analytics.
And if you want you can check it out any time you want.
But you also get a weekly email report.
It’s a far simpler method of keeping an eye on your website’s traffic. It shows you which keywords brought people from where and to what pages.
It also shares some social media metrics.
Your website also has a search box that records what people search for.
Say for instance you’ve been pushing Mini Mals really hard in your marketing campaigns but you notice people searching for fishes when they use your website.
That’s a revelation worth paying attention to. Now you can start adding content about your fish boards.
Your website will look nice on any size screen, just like your surfboards look great from any angle.
That’s cos you don’t want surfboard hunters to pinch and zoom to see your marvellous designs.
You’d think a website that lets you share your surfboards and surfing tips and whatever else you want to it, will cost you the price of this steeply priced watch no one can afford.
It probably won’t reach that level.
But I’m not cheap.
You get a serious package aimed at helping you build a good following using sensible marketing techniques.
It’ll not come free.
You could chug along posting your boards to Facebook.
You perhaps even have a website that sits there like a long forgotten hand plane in a corner somewhere, longing to be used in your shaping endeavours, but standing no chance.
You could remain happy with the status quo.
Or you could book a consultation, get yourself a proper marketing package and start marketing to more people from a place that belongs to you.