Your job doesn’t give you stress at all. Nope, not in the least.
“Remind the photographer that he mustn’t stand over there while the groom is speaking; don’t forget to tell the DJ he mustn’t play that other song because it brings the bride bad memories; phone the caterer to inform them there’s not enough salt in the gazpacho soup hors d’oeuvres; call the minister to finalise the bride’s entrance and the bridegroom’s special oath; will there be rain on the wedding day; will that door on the left hand side of the building be open when the bride comes in from the other end; don’t forget the pack of loo paper you bought yesterday, just in case the venue doesn’t have enough; are the cards printed yet and are the names spelled correctly; do they have enough waiters at the venue; remember the special toys to occupy the younger brother who seems hell bent on being devilishly naughty; remember to keep an eye on oom Danie; the family can’t afford another wedding scandal; will the venue have enough alcohol.”
These and a million other things blitz through your head before a wedding and on the day.
But you love it and you wouldn’t change your job for the world.
In fact, you’d love some more clients.
But are you reaching as many brides-to-be as possible?
Are you missing out on brides?
Are you a social media aficionado?
Perhaps you love using Facebook.
It’s great for staying in the loop personally and you love to share your wedding successes there too.
But are likes and shares all there is to it?
Here’s the thing: likes and shares hardly require commitment.
It’s like a Hollywood wedding; it looks spectacular but when the fanfare dies down the stars move on after the divorce as if their marriage was a lunch break.
There’s got to be more ways for you to reach more people so you can make more happy brides.
Have you ever considered getting a website for your wedding planning service?
What can a wedding planner do with a website?
For starters, you could add your contact details. A simple, yet effective way to show people you’re open for business.
You could also add an about page; a little bit of background info on who you are and what makes you the perfect wedding planner.
Naturally, you’d want to share your services. A detailed list of what brides-to-be can expect creates confidence.
But your website shines brighter than an 18 carat diamond when you add content to it that proves you’re the pro.
Let’s create a quick scenario…
Let’s say you want to post your wedding successes to your website.
The obvious thing would be to create a Successful Weddings category.
Every time you complete a wedding you can add an article to this section.
Get a picture or two from the wedding photographer (whom you can help in return by punting them on your website).
Do a quick write up of some of the challenges you faced and how you solved them and voila, you’ve got a beautiful article!
How does this help?
Think about the stresses you ease for the bride.
When a bride-to-be reads about how you helped another bride with something she might also have trouble with on the day, she’ll be thrilled!
You could go further to anchor yourself in the minds of a bride-to-be as the wedding planner of choice by sharing valuable tips on your website.
People love tips. What better way to make yourself stand out than by showing people you care for them—even before they book you—by sharing valuable information?
The possibilities are many.
Put your sharing on autopilot by opting for the automatic posting option.
With this functionality you’re removing a few stresses from your daily load be ensuring you don’t have to share stuff to your Facebook business page or with email subscribers. (Yes, email subscribers. More on that, later.)
Your only goal would be to build out your website.
Keep sharing your wedding successes and wedding preparation tips and you’ll be good as gold.
Email is a fantastic way to connect with people. You should be using it to market your service.
Not every subscriber will become a client, but every subscriber will know they’re receiving updates from a professional.
And when a lady enters the bride-to-be phase, whose name will they remember?
I set you up with an email newsletter system that lets you add up to 500 subscribers for free. That’s only for a start. You may upgrade when your subscriber base grows, of course.
I also add a neat sign up form to your website where website visitors can add their names and email addresses, which automatically adds them to your newsletter system.
But if you’ve ever created an email newsletter you’ll know it’s tedious work.
That’s why I give you an automated email marketing system. That means you don’t spend a second on creating email newsletters.
You keep focusing on making your website the best wedding planner website in the world and it’ll send all your latest articles to subscribers without you lifting a finger.
If a recipient of the email likes what they see in your email newsletter they can click a link to visit your website.
On your website you can have them take an action of your choosing, like call or email you for more info.
Search engine marketing
Search engines are great for finding relevant content.
People ask their friends and relatives on Facebook for wedding planner recommendations, but they also check Google for results.
These are some of the search terms for your niche:
- wedding planner near me
- how much does it cost to hire a wedding planner?
- list of wedding planners in gauteng
- indian wedding planner near me
- wedding planners western cape
- wedding planner book south africa
- wedding planner johannesburg
- wedding planner directory
Are you featuring for any of those searches?
Remember, you needn’t offer a service to speak about it.
For instance, you’re not a wedding planner directory. You’re a wedding planner.
But you can still write about a wedding planner directory and how people should be careful to not just trust any wedding planner they find in a directory.
Social media marketing
If you’re using free social media marketing you’re not getting a good return on investment.
Facebook won’t give your free post, no matter how compelling, precedence over one of your competitors who’s paying to have their service seen.
But it doesn’t matter whether you pay for ads or just use Facebook in a free capacity. The best social media marketing gets people off social media and onto your website where you’ve got their undivided attention.
If you choose the automatic sharing option your articles are shared to your Facebook page automatically.
Some of our clients boost those auto-shared posts. You’re welcome to do so. It’s a great way to get more people to your site.
A wedding planner with a Gmail account?
That doesn’t look professional.
With my website design package you can set up as many email addresses as you wish, your hosting package size being the only limit.
And set up your email addresses using POP and you don’t even have to worry about wasting hosting space.
I install Google Analytics on your wedding planner website.
This ensures you can keep an eye on important metrics whenever you want.
But you can also opt for a weekly report which shares data like who came to your website, where they’re from and which pages they visited.
You’ll also receive some social media metrics.
Your website also contains a search box that records what website visitors search for when they use it.
This is illuminating.
Say for instance you have vegan caterers on file but you don’t mention it on your website.
One day you log into your website’s dashboard and notice that people have used your search box to see if you offer vegan catering.
This gives you major insight into what the market wants.
Your website will look gorgeous on any size screen.
You don’t want to frustrate brides-to-be by having them pinch and zoom to see what you have to offer on your website.
So what do you think you’d pay for a website with all of the above functionality?
The price of this luxurious watch?
The word cheap comes to mind, but not in connection with my product and service.
I ask premium because you get premium.
It’s a great marketing package geared towards being weatherproof and granting you long term success.
That’ll cost you.
You could chug on posting to social media and do fine.
You could also rely on word-of-mouth to get more brides through your door.
Or you could book a consultation, say yes to my marketing package and start reaching more people with your wonderful wedding planning service.