Your wedding venue is one of the most beautiful places in your district.
It’s a tranquil destination where brides’ dreams come true and you go out of your way to ensure that brides, bridegrooms and their family and guests enjoy their special day.
But are you getting enough brides-to-be through your door enquiring after your venue?
Are you missing out on brides?
Perhaps you’re an ardent social media user.
You post pictures of your venue to your Facebook page, sharing special moments created at your venue with followers.
And people love it. They like and share your posts.
But have you ever asked yourself whether that share by oom Andre, who’s 75 years old and won’t get married anytime soon, is worth anything?
His friends are all about his age. His grandchildren are all married or abroad, so him sharing your post is nice, but is it worth anything?
Perhaps you have a snazzy website.
It’s got some basic contact information and a picture or two, but you don’t really invest in building on it.
It just sits there looking pretty. Sometimes someone passing by it will go in and look around, but not really make an effort to connect with you.
Don’t you think it’s time to change that?
Maybe it’s time you got yourself a great website.
What can you do with your wedding venue website?
The basic things, like contact details and your location, must be available on your website.
You also need to tell people exactly what they can expect from your venue. That would include seating information, what type of catering you offer, if there’s a bar, et al.
And pictures of your venue are a must.
But what if you could use your website to increase the number of people visiting it?
A good website gives you that ability.
With my website package, built on the popular WordPress platform, you can add articles to your heart’s content.
With every success story you share on your site you’re increasing the likelihood of receiving more traffic.
And you look like a professional.
If you post pictures of every wedding you host, people will see that you’re popular and hence, an obvious choice.
Say for instance your venue is open to more than weddings.
Now you can split up your websites into categories.
Let’s say you offer business conferences.
Create a section on your website called Conferences and start posting articles about successful conferences taking place at your venue.
What you’ll be doing is showing how you solved brides and business’ problems.
Brides need a setting where they, as princesses, take their place as queen beside their king.
Businesses need a place where they can have a lekker conference and enjoy really good food and maybe a beer or three afterwards.
When you perpetually post articles about how you create solution after solution, what does that make you look like? Like an expert.
People trust experts.
And adding an article to your website isn’t difficult. If you can create Facebook posts you can add articles to your website.
But if you simply don’t have time to add articles to your website, hire me to add them for you. That way you get a pro building your online profile into something spectacular.
More about my content creation service.
One of the most important aspects of my web design package is the automatic sharing option, should you activate it.
It takes the worry of sharing your articles off your hands.
So all you do is keep focusing on building your website so it draws people in and gets them performing an action you’d like them to take, like make a booking.
Email is a great way to communicate with people.
If you’re not using it to market your wedding venue I have great news for you.
Because email is a top performing marketing channel, I include it in my web design package.
But you don’t have to do a single thing to actually create email newsletters.
It’s an automatic email newsletter that’s fed by new content added to your website.
That means your only focus is adding content to your website.
Whenever you do, an email goes out to subscribers sharing your new content.
That email contains a link to the new content.
That means that people who want to read the content need to visit your website.
This is fantastic, because you can get them to take an action on your website.
To help you build an email list I set up a signup form to which website visitors can add their names and email addresses. These are automatically added to your newsletter list.
Search engine marketing
I’m sure brides-to-be ask their friends and family on Facebook for wedding venue suggestions.
But they’ll also go onto Google to search those names they’ve been given.
Here are some of the searches brides-to-be perform when they’re looking for a wedding venue:
- wedding venue near me
- wedding venues
- beach wedding venues
- wedding venues eastern cape
- wedding venues south africa
- wedding venues durban
- wedding venues kzn
- wedding venues mpumalanga
- wedding venues muldersdrift
- cheap wedding venues
- wedding in south africa
- wedding venues pretoria
Are you featuring for any of those searches?
You’re thinking, “why would I want to feature for a search asking for a cheap wedding venue? We’re a premium wedding venue!”
But don’t miss the point. There’s traffic in all of those terms.
For instance, you’ve heard many a horror story about brides who chose a cheap wedding venue, only to RUIN their most important day.
You can therefore share those stories on your website to warn brides-to-be to not look at cost alone when it comes to choosing a venue.
You could also write posts like, “Ten best wedding venues in Port Elizabeth”, and include your venue if you’re situated in PE.
Social media marketing
The most unsocial platform of our day.
But, despite the vanity metrics (likes and shares) there are leads lurking.
Brides-to-be are on Facebook, sharing all sorts of wedding pictures and articles.
But if you’re not paying for your Facebook ads to target those brides you’re wasting time.
Free social media marketing is notoriously useless because Facebook is in the business of selling ad space.
So you could pay for your ads or you could simply post to your Facebook page for free.
Whichever option you choose, make sure your ad takes people off Facebook.
You want people on your own website where they can take an action you designed for them.
With my autopilot social media sharing option it’s easy to do.
You keep adding articles to your website and they’re shared to your Facebook page.
A wedding venue with a Yahoo, Outlook or Gmail address looks unprofessional.
With one of my web design packages you can set up as many email addresses as you wish, your hosting space size being the only limit.
But if you use POP to set up your email addresses you won’t have to worry about wasting hosting space.
Your wedding venue website comes with Google Analytics, which you’re welcome to check whenever you wish.
But you also get a weekly report, which sends out an email to you at a predetermined time and shares a little about what’s been going on on your website over the last week (adjustable).
Your website also contains a search button that records what people are searching for.
This is handy to determine what type of articles you could add to your website next, because your target market is literally telling you what it expects of your wedding venue.
Your website looks as beautiful as a fresh bride on any size screen.
You don’t want to frustrate brides-to-be by forcing them to pinch and zoom when they want to view things on your website.
You’d think a website with all of the above functionality will cost you the same as this lavish watch, but it probably won’t.
However, I’m not cheap. This is not a run-of-the-mill website and marketing package aimed at making things as affordable as possible.
It’s geared towards getting you leads.
And no matter how you approach it, leads cost money.
The difference with my package is that I offer a long term strategy, not just a fly-by-night option.
You could go on posting to Facebook and receive likes and shares and some leads. You could also use a standard website and hope for the best.
Or you could get my website package and start marketing to three channels from a single point.
You’ll steadily start seeing an increase in traffic and consequently an increase in leads.
Book a consultation, get yourself a great marketing package today and get more leads.