Nothing gets your heart pumping anti spatter more than a perfectly welded bead.
And that’s what your welding shop offers: perfect welding, every time.
Because welding is your life. It puts bread on your table and petrol in your bakkie.
If it were up to you, you’d be welding on Christmas. (But the wife won’t allow it so you maar rather spend the day with the family.)
And the one thing your welding shop could use is a flow of more clients needing welding work done.
But what are you doing about it? Are you actively promoting your welding business online? In every possible way?
Are you missing out on clients?
Perhaps you have a Facebook account and you lurk on their quite a bit.
Perhaps you even take some pics of your welding and post it to Facebook every now and then.
Perhaps you have a Facebook page for your business and you post on it as often as you can.
But have you ever wondered if those likes and shares you’re getting are worth anything at all?
What if you’re missing out on welding clients from marketing channels other than social media?
What if I told you you should get a website that’s aimed at helping you get more welding enquiries.
What can you do with your welding website?
Firstly, the most important thing that needs to go on your website are contact details. Your phone number and email address should be highly visible. You should also have a contact form, as well as a map showing your location.
But with my website package your welding shop shines like an ultraviolet arc.
That’s because you’re able to post articles highlighting your welding jobs whenever you wish.
And you can also categorise your information in a way that makes sense to humans and search engines.
Say you offer the following types of welding:
- Flux-Cored Arc Welding
Whenever you do a welding job, take a picture or two of it, add some words and post it to the correct category.
Now you’re building solid welding information categories that makes you look like the welding pro you are.
You can also further categorise into something like the following:
- Residential welding projects
- Industrial welding projects
This powerful way of structuring your welding projects ensures that people and search engines pay closer attention. More on search engines a bit later.
Not keen on creating content? Hire me to write your welding articles. I’m a qualified toolmaker, so I understand the metal industry. That means you get someone who creates expert level articles, but with an understanding of what he’s writing about.
This is a phenomenal way to reach two channels automatically from your website, should you choose the automatic options.
There are three main channels in the digital sphere: email, search engines and social media.
Search engines are already automatically reached, email and social media, not.
But to create email newsletters and to post to social media is tedious work. And sometimes you forget to do it.
But when you get my web design package and choose automatic posting you don’t have to worry about managing any of these channels.
All you do is keep posting your great welding work to your website. This is then shared to all channels without you having to even flip a switch.
Because so many business owners focus only on likes and shares on social media, they don’t even know there’s a trusty old marketing channel that’s proven itself time and time again.
It’s hated by many people, yet no one has come up with a better marketing channel yet.
That’s because a person who gives you their email address is showing you far more commitment than someone who likes your post on Facebook.
With my web design package I set up an email newsletter system for you to which you can add up to 500 subscribers for free. And if the list grows you simply upgrade.
I also add a page with a signup form to which website visitors can add their names and email addresses. This is automatically added to your newsletter system.
Search engine marketing
I know people love to ask their family and friends for recommendations on Facebook, but they invariably end up on Google too, to google the name of a company that’s been suggested on Facebook.
Do you think it looks good if someone googles your name and it doesn’t show up?
Your competition who does have a website is featuring for search phrases like, “welding shop near me”, “welding services”, “aluminium welding services”, “cast iron welding services” and similar.
If you don’t have a website you’re missing out on plenty of website traffic.
Social media marketing
I’m not a fan of free social media marketing.
Facebook, arguably the biggest social media platform, is a business. Businesses don’t do well if they don’t make money.
Facebook sells advertising space. If you’re not paying for your ad, you won’t get the best placement.
The welding company that does pay for an ad gets good placement and will outperform you on Facebook even if you’re a better welder.
If you can’t afford Facebook advertising, the next best thing is to use a set-and-forget system.
That’s where I come in.
If you choose the automatic social media posting option you don’t have to worry about posting to Facebook. I give you a legal automated Facebook marketing system.
Whenever you add a new welding project to your website it’s shared to your Facebook page.
It shares your project’s main image as well as the text you added. So it creates a link to the project on your website.
This forces people to visit your website, which is great, because now you have their undivided attention.
Few things look as unprofessional as a welding shop with a Gmail or Yahoo account.
Make your welding shop stand out by setting up professional email addresses based on your domain name.
Set up as many as you like, your hosting space being the only limit.
And if you use POP to set up emails with you won’t be wasting hosting space.
Your welding website comes with Google Analytics.
But you get a free weekly report too that shows you which keywords brought people to your website, which pages they visited and where they’re from.
You also get a search function on your website that records what people search for.
This is great for helping to figure out who else you can target with your welding services.
Your welding site will look great on any size screen, tablet, desktop or mobile.
You don’t want website visitors landing on your website on their mobile devices and they have to pinch and zoom to see your projects.
Perhaps, after reading all of that, you’re wondering what the catch is.
A welding shop website with this much functionality must cost the price of this exceptional cordless.
I’m not cheap.
That’s because I’m not selling a fly-by-night marketing package.
I’m selling premium marketing aimed at long term success.
If you don’t have a website for your welding shop yet, now is the time to get one.
It’s a great way for you to share welding projects with prospects and clients.
Because it’s mobile-friendly it works on all screen sizes.
And because you can target three channels from a single place, you’ll get more leads. And the more leads you get, the more customers you can expect.
Get a great marketing package today and put your welding shop on the map!
Book a consultation to see how I can help you get more clients.