You’re not getting the traction you think you deserve with your social media marketing efforts.
You’re competing against a million other companies, kittens, cute burping babies and Elon Musk’s latest contraption.
You don’t stand a chance!
But should you give up and leave marketing on Facebook, Pinterest and Twitter altogether? (OK, to be honest, with Twitter you’re not missing out on much.)
Fight back with Bay Marketing Co’s social media marketing solution!
It’s got the secret sauce to help make the most of your social media marketing efforts, but without the exorbitant price tag!
How it works
It’s SUPER simple to make your social media work for you. If you stick to it, your (Bay Marketing Co style) social media marketing efforts will bear fruit so big you’ll need to buy a sweet Mercedes bakkie to handle the load.
Here’s how it works…
Get a website
Yes, successful social media marketing is underpinned by a website.
When you lure people off social media onto your website you have their undivided attention and you can ask them to take a specific action. You don’t have to compete against fists full of floppy folly and you’re not at the mercy of Facebook’s algorithm.
Create landing pages
At the very least you need a single landing page on your website.
But what’s a landing page?
It’s a page with a specific call to action. People who visit that page must do something of value to you.
You can sell your product or service right from your landing page or use your landing page for lead generation.
Here’s the beauty of a Bay Marketing Co website. You can create your own landing pages. So whenever you want to run a campaign for one of your products or services, create a landing page easily with our page builder.
Or get us to do it for you. You’ll find the pricing competitive.
Either way, the best way to tackle social media marketing is to get people off it and onto your page (or pages).
Start posting content
When you’ve got your website and you’ve created your landing pages you can do even more.
You can start posting articles (aka blog posts).
It’s all the rage to post articles to Facebook, but don’t do it like that, because you’ll miss out on the SEO and SEM benefits posting to your own website affords.
A Bay Marketing Co website lets you post articles and images to your OWN website.
And if you make a mistake, it’s OK. You can always fix it.
Post as much as possible.
Post company news, special offers and even Christmas greetings to your website. If there’s a reason to reach out to prospects and clients, use it. If there’s no reason, find a reason and reach out.
And because you’re offering a solution to people’s problems you’ll see sales increase.
Here’s the beauty of posting articles to your website…
It’s shared to your social media channels automatically.
We can set up your articles to go out once a day, once a week or once a month. So even if you write ten articles a day, you specify how often you want it to be sent to your Facebook page.
The Bay Marketing Co social media marketing method requires hardly any input on the social media side.
Your main focus is building out your website with your own content (which, by the way, belongs to you, not a social media platform).
The “free” refers to you not paying to boost your posts or buying better placements.
And although you pay to have your posts shared automatically to social media from your website, it’s dirt cheap.
Once your budget allows for it, you can step up your social media game to include highly targeted paid campaigns in your marketing strategy.
This is the next level up from free social media marketing.
The “paid” here refers to actually paying for ad placements on social media, or paying to have your free posts feature more prominently.
But note, your basis remains the same. You still use your website as the main destination.
Even if you pay people to see your posts on Facebook, use those posts to direct people to your website. Do not think that, because you’re paying Facebook so your posts stand out, for some reason that’s going to increase your conversions and hence, bring in more sales.
If you’re selling something, you want people off of Facebook and their attention directed at your offer. If you don’t do it that way you’re STILL competing against everyone else!
If you pay for social media marketing, make SURE you’re getting people OFF it.
The best way to do social media marketing is to get people OFF social media, onto your own website, where you can sell to your heart’s content.
Get your Bay Marketing Co website and start doing social media marketing with a long term mindset.
You’ll love the fact that your website will start featuring more prominently in search engines too. It’s a holistic approach designed to give you success.